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We Live It | LiveAg's Livestock Marketing Podcast

We Live It | LiveAg's Livestock Marketing Podcast

From Ranch Horses to Rope Horses: Inside the Corsica Horse Sale Story

Jun 18, 2026 · 34 min · 12 segments

What does it take to build a successful horse auction in today's market? In this episode of We Live It, Ty deCordova and Casey Mabry visit with Blake Thompson of Corsica Horse Sale to discuss horse…

What does it take to build a successful horse auction in today's market? In this episode of We Live It, Ty deCordova and Casey Mabry visit with Blake Thompson of Corsica Horse Sale to discuss horse marketing, auction strategy, ranch horses, online bidding, and the evolution of the equine industry. Blake shares his journey from growing up around horse auctions to helping revitalize one of the Midwest's most recognized horse sale facilities. The conversation covers the importance of price discovery, the value of live auctions, horse consignments, digital marketing, and why strong relationships still drive success in the horse business. Whether you're raising ranch horses, selling performance horses, or simply interested in the livestock auction industry, this episode offers valuable insight into one of agriculture's most relationship-driven businesses.

What does it take to build a successful horse auction in today's market? In this episode of We Live It, Ty deCordova and Casey Mabry visit with Blake Thompson of Corsica Horse Sale to discuss horse…

Speakers: Blake ThompsonGuestCasey MabryHostTy deCordovaHost

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Top entities: South Dakota×14 Corsica×12 Facebook×9 Mississippi×7 Oklahoma×3

Show signals: SuitabilitySafeBiasNot politicalAudience≈6k followers

Show Welcome & County-Fair Chat1:42 – 4:09

Ty deCordovaHost

1:42

Welcome back to the We Live It podcast.

Ty deCordovaHost

1:44

Myself, Todd D. Cordova, and co-host Casey Mabry here.

Ty deCordovaHost

1:48

We have Blake Thompson here with Corsica Horse Sale joining us today.

Ty deCordovaHost

1:53

As we get started like normal, Casey has everything going.

Ty deCordovaHost

1:57

I guess it's summertime, summer shows, the kids got pigs.

Ty deCordovaHost

2:01

You've got a county fair.

Ty deCordovaHost

2:02

You've had a county fair going on.

Ty deCordovaHost

2:04

How's that going? Yeah, it's

Casey MabryHost

2:04

been good.

Casey MabryHost

2:05

I mean, it's typical county fair stuff.

Casey MabryHost

2:08

I mean, the kids are pretty excited about all the projects.

Casey MabryHost

2:10

We actually added a project this year at our show.

Casey MabryHost

2:14

We've got kind of the softer side of the county stock show stuff now, art projects, baking, and that kind of stuff.

Casey MabryHost

2:21

We also have a crop show at our show, which we've never participated in that.

Casey MabryHost

2:25

A crop show.

Casey MabryHost

2:26

Yeah, so you can grow like whatever, squash, any kind of garden crop.

Casey MabryHost

2:31

In Parker County, there's a lot of families that have got greenhouses.

Casey MabryHost

2:34

And so having a greenhouse is comparative to somebody trying to grow out in the yard.

Casey MabryHost

2:39

That's like buying a $100,000 show steer probably.

Casey MabryHost

2:43

But I didn't think we wanted to get in that investment.

Casey MabryHost

2:46

So my kids actually grew mushrooms.

Casey MabryHost

2:48

And it was pretty cool.

Casey MabryHost

2:49

So I found this whole deal.

Casey MabryHost

2:50

There's a kit.

Casey MabryHost

2:51

You can get on North Spore or whatever website and order it.

South DakotaAdministrative AreaUS state
99%14 mentions
CorsicaDefense EstablishmentIsland in France
96%12 mentions
FacebookSoftware ApplicationSocial networking service
93%9 mentions
MississippiAdministrative AreaUS state
91%7 mentions
OklahomaAdministrative AreaUS state
88%3 mentions
CorsicaCityCity in South Dakota
85%3 mentions
Fort Worth StockyardsLandmarkHistorical landmark in Fort Worth, Texas
82%1 mention
Fort WorthCityCity in Texas
80%4 mentions
North DakotaAdministrative AreaUS state
77%2 mentions
Life360Software Application
74%1 mention
MontanaAdministrative AreaUS state
72%2 mentions
United StatesCountryCountry in North America
69%14 mentions
New AlbanyCityCity in Mississippi
66%4 mentions
UtahAdministrative AreaUS state
64%2 mentions
GodEntitySupreme being
61%2 mentions
Midwestern United StatesPlaceRegion in the United States of America
58%1 mention
CanadaCountryCountry in North America
55%3 mentions
WyomingAdministrative AreaUS state
53%2 mentions
Parker CountyPlaceCounty in Texas
50%1 mention
TikTokSoftware ApplicationWebsite
47%4 mentions
WeatherfordCityCity in Texas
45%2 mentions
MissouriAdministrative AreaUS state
42%1 mention
TexasAdministrative AreaUS state
39%2 mentions
Fort SmithCityCity in Arkansas
36%1 mention
Super BowlEntityChampionship
34%3 mentions
TennesseeAdministrative AreaUS state
31%1 mention
AndroidSoftware ApplicationOperating system
27%1 mention
iPhoneProduct ModelSmartphone
27%1 mention
ArkansasAdministrative AreaUS state
23%1 mention
TulsaCityCity in Oklahoma
20%1 mention
JoplinCityCity in Missouri
18%1 mention
WashingtonAdministrative AreaUS state
15%1 mention
HebrewLanguageSpoken language
12%1 mention
FloridaAdministrative AreaUS state
9%3 mentions
MaineAdministrative AreaUS state
7%1 mention
CaliforniaAdministrative AreaUS state
3%1 mention
New YorkCityCity in New York State
3%1 mention

Society
Small BusinessBusiness > Entrepreneurship
MarketingBusiness
AgricultureBusiness
American HistoryHistory
Rural CommunitiesSociety
Community EngagementBusiness > Entrepreneurship > Small Business > Local Business
Equine IndustryBusiness > Agriculture
Local BusinessBusiness > Entrepreneurship > Small Business
Agricultural HistoryHistory > American History
History
Digital MarketingBusiness > Marketing
Social Media MarketingBusiness > Marketing > Digital Marketing
Business
Horse AuctionsBusiness > Agriculture > Equine Industry
Auction ManagementBusiness > Agriculture > Equine Industry > Horse Auctions
Online AuctionsBusiness > Marketing > Digital Marketing > Social Media Marketing
Equestrian CultureSociety > Rural Communities
Horse BreedingSociety > Rural Communities > Equestrian Culture
Horse OwnershipSociety > Rural Communities > Equestrian Culture > Horse Breeding
Horse Industry HistoryHistory > American History > Agricultural History
Auction HistoryHistory > American History > Agricultural History > Horse Industry History
EntrepreneurshipBusiness

Show Welcome & County-Fair Chat1:42 – 4:09

Ty deCordovaHost

1:42

Welcome back to the We Live It podcast.

Ty deCordovaHost

1:44

Myself, Todd D. Cordova, and co-host Casey Mabry here.

Ty deCordovaHost

1:48

We have Blake Thompson here with Corsica Horse Sale joining us today.

Ty deCordovaHost

1:53

As we get started like normal, Casey has everything going.

Ty deCordovaHost

1:57

I guess it's summertime, summer shows, the kids got pigs.

Ty deCordovaHost

2:01

You've got a county fair.

Ty deCordovaHost

2:02

You've had a county fair going on.

Ty deCordovaHost

2:04

How's that going? Yeah, it's

Casey MabryHost

2:04

been good.

Casey MabryHost

2:05

I mean, it's typical county fair stuff.

Casey MabryHost

2:08

I mean, the kids are pretty excited about all the projects.

Casey MabryHost

2:10

We actually added a project this year at our show.

Casey MabryHost

2:14

We've got kind of the softer side of the county stock show stuff now, art projects, baking, and that kind of stuff.

Casey MabryHost

2:21

We also have a crop show at our show, which we've never participated in that.

Casey MabryHost

2:25

A crop show.

Casey MabryHost

2:26

Yeah, so you can grow like whatever, squash, any kind of garden crop.

Casey MabryHost

2:31

In Parker County, there's a lot of families that have got greenhouses.

Casey MabryHost

2:34

And so having a greenhouse is comparative to somebody trying to grow out in the yard.

Casey MabryHost

2:39

That's like buying a $100,000 show steer probably.

Casey MabryHost

2:43

But I didn't think we wanted to get in that investment.

Casey MabryHost

2:46

So my kids actually grew mushrooms.

Casey MabryHost

2:48

And it was pretty cool.

Casey MabryHost

2:49

So I found this whole deal.

Casey MabryHost

2:50

There's a kit.

Casey MabryHost

2:51

You can get on North Spore or whatever website and order it.

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