Jul 22, 2026 · 49 min · 14 segments
Starting a real estate team isn't just about hiring agents. It's about building a business that can actually support them. In this episode of **The Real Estate Playbook Podcast**, Shannon and James…
Shannon WatkinsHostJames ClarkHostWell, this one, we kind of, I think, touched on it, the last one that we did on the book, because you had talked about, because this one is setting up, you know, your team, your splits and all, but you had shared one agent that you had almost given her.

So the one thing I think, though, that I kind of try to hit on in that very first couple pages is when.

So, yes, it's important to know business, which is your numbers, your structure, all of that fun stuff.

But, like, I think I say something like, you've got to crawl before you can walk, right? And then you've got to walk before you should start running.

To me, you really need that three years under your belt to really learn how to not only get listings, work buyers, but also how do you market a property? Because it's more than just putting it in the MLS.

How do you budget your time between running a business and selling real estate? Because they're two completely different things.

So I think what I try to point out in this is, yes, knowing your numbers, but knowing run the business and the real estate side before jumping into, Oh, I'm going to have a team.

Because if you start a team, like what, what are you actually, why do you want to start a team? Right.
Well, this one, we kind of, I think, touched on it, the last one that we did on the book, because you had talked about, because this one is setting up, you know, your team, your splits and all, but you had shared one agent that you had almost given her.

So the one thing I think, though, that I kind of try to hit on in that very first couple pages is when.

So, yes, it's important to know business, which is your numbers, your structure, all of that fun stuff.

But, like, I think I say something like, you've got to crawl before you can walk, right? And then you've got to walk before you should start running.

To me, you really need that three years under your belt to really learn how to not only get listings, work buyers, but also how do you market a property? Because it's more than just putting it in the MLS.

How do you budget your time between running a business and selling real estate? Because they're two completely different things.

So I think what I try to point out in this is, yes, knowing your numbers, but knowing run the business and the real estate side before jumping into, Oh, I'm going to have a team.

Because if you start a team, like what, what are you actually, why do you want to start a team? Right.
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