Travel in the Age of AI: Booking Holdings CEO Glenn Fogel on the Connected Trip

So how does that work, this connected trip? I mean, break that down for us.

What does that look like?

So I happen to have my phone with me right now.

This is like a travel agent in my pocket.

And I can go, and I'll just say, Priceline.

I'll go, because I like Priceline.

And I just go to Priceline.

It's called Penny.

It says, hello, I'm Penny.

How can I help you? I can just start the conversation with, hi, I want to go to London.

That's very interesting.

When would you like to go? What would you like to do? And you'll have that conversation.

Now, if I have been using Penny for some time, it knows my history.

It knows all the things I like.

And by the way, one of the most frustrating things before we came with Gen AI is, for years, I'd do a hotel search on our own site, and it would throw up some nice hotels, and it'd throw up, like, one, two stars.

I am now in my 60s.

I am not going to one or two-star hotels.

LAUGHTER No much.

But that's the personalization that we want because it's with you all the time.

I like this example because I spent a lot of time in Amsterdam.

How many of you have been to Amsterdam? Great.

Okay, how many of you? Keep your hands up.

Keep your hands up if you took a boat tour, a canal trip.

Did you go to the Reich Museum? You couldn't go to Amsterdam.

You're going to arrive Tuesday.