VO Pro: The Business of Voice Over and Voice Acting
Sep 24, 2026 · 21 min · 11 segments
Are you worried AI and low reply rates have killed direct outreach? Think again. In this video, we break down why smart, targeted marketing is still essential for VO pros in 2026 and the exact steps…
So my position generally starts with what can we actually do in such a fast changing industry? Identify buyers whose needs fit the solutions that we provide.
Introduce ourselves to those buyers with relevance and value and earn their trust over time so that when a project comes up, We're top of mind and we get a swing.
Now, we can improve that process while still improving our craft and making ourselves easier to find.
Now, Tom Deere's emphasis on acting, voice acting, the craft of acting is absolutely on point.
But your craft, your acting, acting, your professionalism, that's what warrants that consideration in the first place.
And direct outreach, in my opinion, gives us the best way for people to make that connection.
So my position generally starts with what can we actually do in such a fast changing industry? Identify buyers whose needs fit the solutions that we provide.
Introduce ourselves to those buyers with relevance and value and earn their trust over time so that when a project comes up, We're top of mind and we get a swing.
Now, we can improve that process while still improving our craft and making ourselves easier to find.
Now, Tom Deere's emphasis on acting, voice acting, the craft of acting is absolutely on point.
But your craft, your acting, acting, your professionalism, that's what warrants that consideration in the first place.
And direct outreach, in my opinion, gives us the best way for people to make that connection.
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