Zebra's Unified Automation: Vision, RFID and AI Powering the Frontline

When we spoke at Automate, you guys were showcasing what was pretty much a holistic soup to nuts vision system setup.

So I wanted to get into a little bit more about that, what you guys are doing and what's pushing it.

We can just start there.

For sure.

You know, and so look, when Our strategic goal is to provide essentially an end-to-end intelligent automation platform for the frontline.

And so when you think about what's going on with the frontline worker, just capturing data is just no longer sufficient.

And our customers are looking to add on what is happening into their ecosystem in real time.

And so when we combine components such as machine vision, and especially if you think about something like a pack bench or a scan tunnel or the ability to know what the OCR text is, or even if there is an anomaly, let's say that there's a damage to an item, Combine those kinds of examples with RFID and especially our AI-driven software like the Aurora Suite.

What essentially that allows us to do is to transform the business from a hardware provider into more of an automation partner who is able to essentially bridge that gap between the physical and the digital intelligence.

And so this is where the key value proposition comes in, which is to how to drive the decisions directly at the edge of the enterprise.

Now, Zebra's core vision is around improving the frontline operations.

Now, the frontline operations are digitized, they are automated and intelligent.

And what we believe is that the companies that realize and implement this vision, they are winning today and will be the leaders for tomorrow as well on getting the frontline operations to be digitized, automated, and intelligent.

Okay.

So this has been in the works for a little while.

Is this sort of a culmination of planning from the past couple of

years? Indeed.

And so if you think about Zebra's evolution where this has happened, we have not only looked at, you know, the hardware capability, you know, the software capability.

And when you combine those two things today, you know, that answers what has happened.

But that is not good enough.

You know, the important thing to provide insight is what are the actions? What do I need to do next? And so when you think about all of the ingredients that Zebra is providing, be it on the mobile computing side or the RFID side, machine vision side, barcodes, printers, Zebra is the only one that has a holistic portfolio.

But having this unified ecosystem, this is the growth accelerator, which allows to have that complex capabilities, especially that live on the edge, to be able to remove that friction, and enable our customers to be more intelligent about what is happening into their ecosystem and their operations, and then especially be able to answer the question, what is it that the associate or the worker needs to do next?