Jun 7, 2026 · 20 min · 10 segments
How did I build a $50K YouTube funnel around a $147 course... without ads, webinars, or launches... and why did I shut it down? In this video, I share the real story behind my "backstage YouTube…
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Meredith MarshHost
For me, though, the biggest win when I think about 2018 Meredith in the back of the room [laughs] scared to talk to anybody, is that my little girls are teenagers now.
[laughs] True.
And they're gonna tell me this is cringey as [beep] to say, okay? But the thing is, they watched me do it the whole time.
It just feels weird to me because I was so uncomfortable on stage, and because I had to fit, like a, a breakthrough, a business breakthrough into, like four and a half minutes.
And since I wasn't planning on injecting that snippet, um, into this video, I wanna give you just a tiny bit of context before I go back to the whole thing about shutting down this 50K funnel.
Because when I started my business, I had some courses on, like GoPro stuff, and then I had a YouTube course, and then I turned that into a membership, and then I created [laughs] another YouTube course, and that's the one that I turned into a funnel and then ended up shutting down.
I had a course called 30 Days to a Thriving YouTube Channel, and it was a, like a self-study at your own pace, um, like a traditional online course where I didn't have to show up live.
And so I kinda sat here going, "Well, if I'm getting, like views on my YouTube videos consistently," because that's how YouTube works, "and I'm just simply, like consistently publishing my content, and I'm consistently growing my email list, why shouldn't I also be just consistently making sales of that course," right? And that's when I came up with this, what I call a backstage YouTube funnel.
Let me explain how it works, because I still teach this inside of Video Brand Academy.
For me, though, the biggest win when I think about 2018 Meredith in the back of the room [laughs] scared to talk to anybody, is that my little girls are teenagers now.
[laughs] True.
And they're gonna tell me this is cringey as [beep] to say, okay? But the thing is, they watched me do it the whole time.
It just feels weird to me because I was so uncomfortable on stage, and because I had to fit, like a, a breakthrough, a business breakthrough into, like four and a half minutes.
And since I wasn't planning on injecting that snippet, um, into this video, I wanna give you just a tiny bit of context before I go back to the whole thing about shutting down this 50K funnel.
Because when I started my business, I had some courses on, like GoPro stuff, and then I had a YouTube course, and then I turned that into a membership, and then I created [laughs] another YouTube course, and that's the one that I turned into a funnel and then ended up shutting down.
I had a course called 30 Days to a Thriving YouTube Channel, and it was a, like a self-study at your own pace, um, like a traditional online course where I didn't have to show up live.
And so I kinda sat here going, "Well, if I'm getting, like views on my YouTube videos consistently," because that's how YouTube works, "and I'm just simply, like consistently publishing my content, and I'm consistently growing my email list, why shouldn't I also be just consistently making sales of that course," right? And that's when I came up with this, what I call a backstage YouTube funnel.
Let me explain how it works, because I still teach this inside of Video Brand Academy.
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