In this vAuto podcast, Gary Wexler, managing partner of Honda of Downtown Chicago, shares how his store has doubled down on acquiring inventory from customers in the wake of the Federal Trade Commission’s push for transparent pricing. Wexler shares the financial impact of disclosing government-regulated doc fees in vehicle pricing and how the team’s renewed focus on customer vehicle acquisition has improved margin opportunity. Hear how Wexler/team’s “perfect plan” helps them ensure every service customer gets a “real” offer within seconds; base each offer on how much the store needs the car, the store’s profitability objectives and t...
