Marketing Blind Spots: What Happens When Clients Don’t Know You Exist

Tina Larsson built a consultancy for co-op and condo boards in New York City. The only problem? Nobody knew that kind of business existed, nobody was searching for it, and the people who might refer clients to her felt threatened by what she did. In this episode, Tina shares what it actually looks like to market a business that has no search category, how she found her way forward through a series of the right coaches at the right time, and the lesson she wishes she had learned before she launched. **You'll learn:** - **What happens when your ideal clients are not searching for you and cannot be easily found** - **Why the most obvious referral source turned out to be a dead end** - **How Tina went from zero traction to meaningful visibility and what it actually took to get there** - **Why finding the right fit provider matters as much as finding any provider at all** - **The market research shortcut her business coach gave her that completely reframed how she thought about it** - **What she would do differently before starting the business if she could go back** If you have ever felt like you are marketing into a void because nobody knows your category exists yet, this conversation is going to resonate. Connect with Tina Larsson: - Website: [thefolsongroup.com]() - LinkedIn: Tina Larsson Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf\*dge YOUR marketing: [kristimitchell.com]()   *Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.* Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.