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TwoFunGuys Multiverse 🍄

TwoFunGuys Multiverse 🍄

The Candy Industry Has Been a Poison Factory for Decades and Two Founders Exposed It.

Jun 9, 2026 · 1 hr 3 min · 16 segments

Most candy leaves a residue in your mouth that makes you feel like you did something wrong. These two founders decided that was insane. Ben Hindman and Savannah Wolfe built LELICK — electrolyte…

Most candy leaves a residue in your mouth that makes you feel like you did something wrong. These two founders decided that was insane. Ben Hindman and Savannah Wolfe built LELICK — electrolyte lollipops made with organic honey potassium magnesium and zero dyes. No shortcuts no cheap marketing no sexual innuendos. Just a genuinely good product that started with a high idea at a Skrillex concert landed after 30 plus formula iterations and now has strangers buying subscriptions six weeks after launch. They talk about the origin story the manufacturing nightmare the team running on pure equity and why the candy industry is basically a poison factory that nobody has bothered to fix yet.

Most candy leaves a residue in your mouth that makes you feel like you did something wrong. These two founders decided that was insane. Ben Hindman and Savannah Wolfe built LELICK — electrolyte…

Speakers: Ben HindmanGuestSavannah WolfeGuestBrentHostTonyHost

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Show signals: SuitabilityUnsafeBiasNot politicalAudience≈31k followers

Launch & First Six Weeks5:03 – 7:03

B

BrentHost

5:03

So we started.

B

BrentHost

5:04

We just started.

B

BrentHost

5:04

This happened a month ago.

B

BrentHost

5:05

We're live.

Savannah WolfeGuest

5:06

We're six weeks in.

Savannah WolfeGuest

5:08

We're live.

B

BrentHost

5:09

Yeah.

B

BrentHost

5:09

So six weeks.

B

BrentHost

5:10

I mean, talk about the first six weeks.

B

BrentHost

5:12

Then we'll get into, like, how it started.

B

BrentHost

5:13

But I'm curious how it's been since day one of launching Lilac.

Savannah WolfeGuest

5:16

Oh.

Savannah WolfeGuest

5:17

It's been going so, so fast and so great.

Savannah WolfeGuest

5:20

I was literally in, you know, we're here in Austin.

Savannah WolfeGuest

5:23

I was in a sauna yesterday, two days ago, and I had a little lick in my mouth and someone turned to me and was like, is that a little lick? And I was like, fuck yeah.

T

TonyHost

5:32

Like, yes, it is.

Savannah WolfeGuest

5:33

Slowly

B

BrentHost

5:33

taking over.

B

BrentHost

5:34

Not even slowly.

B

BrentHost

5:35

Quickly taking

Savannah WolfeGuest

5:35

over.

Savannah WolfeGuest

5:36

It's quickly catching on.

Savannah WolfeGuest

5:37

You know, someone I didn't even know in a gym that just opened.

Savannah WolfeGuest

5:40

And, you know, it felt really good.

Savannah WolfeGuest

5:42

I

Society
Product DevelopmentBusiness > Entrepreneurship
TrendsSociety > Consumer Culture
Consumer EngagementMarketing > Branding
ConfectioneryFood
Social MediaMarketing > Branding > Consumer Engagement
Food ProductsBusiness > Entrepreneurship > Product Development
Influencer MarketingMarketing > Branding > Consumer Engagement > Social Media
LollipopsFood > Confectionery
Health ConsciousnessSociety > Consumer Culture > Trends
ElectrolytesHealth > Nutrition
NutritionHealth
FlavorsFood > Confectionery > Lollipops
BrandingMarketing
Health
Business
Food
EntrepreneurshipBusiness
CandyBusiness > Entrepreneurship > Product Development > Food Products
ElectrolytesFood > Confectionery > Lollipops > Flavors
Healthy EatingHealth > Nutrition > Electrolytes
Functional FoodsHealth > Nutrition > Electrolytes > Healthy Eating
Food InnovationSociety > Consumer Culture > Trends > Health Consciousness
Marketing
Consumer CultureSociety

Launch & First Six Weeks5:03 – 7:03

B

BrentHost

5:03

So we started.

B

BrentHost

5:04

We just started.

B

BrentHost

5:04

This happened a month ago.

B

BrentHost

5:05

We're live.

Savannah WolfeGuest

5:06

We're six weeks in.

Savannah WolfeGuest

5:08

We're live.

B

BrentHost

5:09

Yeah.

B

BrentHost

5:09

So six weeks.

B

BrentHost

5:10

I mean, talk about the first six weeks.

B

BrentHost

5:12

Then we'll get into, like, how it started.

B

BrentHost

5:13

But I'm curious how it's been since day one of launching Lilac.

Savannah WolfeGuest

5:16

Oh.

Savannah WolfeGuest

5:17

It's been going so, so fast and so great.

Savannah WolfeGuest

5:20

I was literally in, you know, we're here in Austin.

Savannah WolfeGuest

5:23

I was in a sauna yesterday, two days ago, and I had a little lick in my mouth and someone turned to me and was like, is that a little lick? And I was like, fuck yeah.

T

TonyHost

5:32

Like, yes, it is.

Savannah WolfeGuest

5:33

Slowly

B

BrentHost

5:33

taking over.

B

BrentHost

5:34

Not even slowly.

B

BrentHost

5:35

Quickly taking

Savannah WolfeGuest

5:35

over.

Savannah WolfeGuest

5:36

It's quickly catching on.

Savannah WolfeGuest

5:37

You know, someone I didn't even know in a gym that just opened.

Savannah WolfeGuest

5:40

And, you know, it felt really good.

Savannah WolfeGuest

5:42

I

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