#187: Innovation Talk - Kris Kiser - EQUIP EXPO and OPEI

Awesome.

So I'm a big believer and a fan.

I love companies, Vision, Mission, Core Values, or VMCs.

And I get behind a lot of companies.

and support them just because what they believe in, you know, in their core values.

Could you kind of sum up, or if you have a VMC for Equip or OPEI, like, you know, what do you guys stand for core values and what your aim is?

Empowerment, right? And so we want to empower the folks that buy our product.

In the end, it's business.

I represent equipment manufacturers and their suppliers.

But what those do, if you see a piece of outdoor power equipment running, it's usually attached to a person.

They're doing a job.

And we're all about that.

We create outdoor spaces, green spaces.

And what we want to do, whether it's a sports field, a park, your lawn, a forest, is...

We're very proud of that work.

We want to share the importance of that work.

And then we're selling equipment.

We want you to have the latest and greatest, the most efficient, the safest product.

And OPEI is what's called an SDO, Standard Development Organization.

We create safety standards.

for this equipment working with manufacturers and input from folks like you who use the equipment.

And so the equipment like automobiles is always evolving, always changing.

It's always becoming more efficient or cleaner or safer.

And so in the end, our job is to sell equipment or to sell the idea of equipment to businesses.

But importantly, what's the underlying asset? It's this green space.