Jun 22, 2026 · 15 min · 9 segments
What if the only permission you need is your own? #AuthenticLiving #FollowYourHeart #FreeWill ================== ✦ Step deeper into your Calling & bring it more to Life Book a Clarity Call with…
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Catherine LlewellynHostSomething I've been thinking about lately is this idea of it's okay just to do what you like.
Because I've been realizing, um, you know, in my own life and for other people as well, the degree to which we tend to make decisions based on what we think we're allowed to do, or what we think will succeed, or what we think is sensible.
And yes, all of those discriminating and discerning aspects are, are very, very important.
We can just do something just because that's just we want, what we wanna do.
That's just what we want to do, and we don't have to do something that we don't want to do.
Um, over the years, every now and again, I've worked with a marketing coach or I've talked to potential coaches I might work with.
And there was a period of time, a phase, where all the marketing coaches were saying to their clients, "You could earn a lot of money.
All you have to do is follow this particular pattern." And the pattern they were suggesting was to do group coaching, which is a kind of commoditized approach, more commoditized than one-to-one coaching, where you're working with a group of people, and each person in the group is paying, um, to be in the group an hourly rate which if you were working with one person on their own, they would pay the same rate.
So basically, you're getting paid for 10 hours work for an hour's work with a group of 10 people.
And, um, it was fascinating because these people would be saying, "Yeah, you can do this.
It really, really works." And I'd say, "I don't want to do it." "Yes, but don't you realize how much money you could make? Don't you realize what a contribution you could make?" "Yeah, I, I don't want to do it, so I'm not going to do it." "Yes, but surely..." You know, they couldn't understand that I was making a business decision based on what I did or didn't want to do.
Because what I wanted to do was either work in groups in person, you know, like for a weekend workshop or whatever it might be, or work with people one-to-one, in person or online, either one.
But I wanted to do that because that was intrinsic to the nature of the work I wanted to do.
So this whole question of, "Well, what work are you doing?" I'm doing the work I want to do rather than the work other people think I should be doing, or rather than the work I think will create most wealth for me, or that most people will approve of, or that most people will want to do.
Something I've been thinking about lately is this idea of it's okay just to do what you like.
Because I've been realizing, um, you know, in my own life and for other people as well, the degree to which we tend to make decisions based on what we think we're allowed to do, or what we think will succeed, or what we think is sensible.
And yes, all of those discriminating and discerning aspects are, are very, very important.
We can just do something just because that's just we want, what we wanna do.
That's just what we want to do, and we don't have to do something that we don't want to do.
Um, over the years, every now and again, I've worked with a marketing coach or I've talked to potential coaches I might work with.
And there was a period of time, a phase, where all the marketing coaches were saying to their clients, "You could earn a lot of money.
All you have to do is follow this particular pattern." And the pattern they were suggesting was to do group coaching, which is a kind of commoditized approach, more commoditized than one-to-one coaching, where you're working with a group of people, and each person in the group is paying, um, to be in the group an hourly rate which if you were working with one person on their own, they would pay the same rate.
So basically, you're getting paid for 10 hours work for an hour's work with a group of 10 people.
And, um, it was fascinating because these people would be saying, "Yeah, you can do this.
It really, really works." And I'd say, "I don't want to do it." "Yes, but don't you realize how much money you could make? Don't you realize what a contribution you could make?" "Yeah, I, I don't want to do it, so I'm not going to do it." "Yes, but surely..." You know, they couldn't understand that I was making a business decision based on what I did or didn't want to do.
Because what I wanted to do was either work in groups in person, you know, like for a weekend workshop or whatever it might be, or work with people one-to-one, in person or online, either one.
But I wanted to do that because that was intrinsic to the nature of the work I wanted to do.
So this whole question of, "Well, what work are you doing?" I'm doing the work I want to do rather than the work other people think I should be doing, or rather than the work I think will create most wealth for me, or that most people will approve of, or that most people will want to do.
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