If You're Not Closing, You're Unemployed | Bianca Guevara

And I see you now.

You see this confidence.

You see this style, success.

What was it that shaped you into that today? How is it that you stay top of mind without people feeling like they're being sold to? What does trust look like when you're working with a client? What was it that your mom gave you that turned you into the woman that you are today?

I sold $5 million in real estate that year and I couldn't celebrate it with a person that I love.

Because if you're not closing, you're unemployed.

Your social media is your resume.

Time is a thief.

We always think that we have time.

One of the reasons I love doing this podcast is because every episode lets me sit across from some of the best realtors and highest performers in Miami.

and really break down how they think, their mindset, the habits, and the way they build something that actually produces.

Even as a host, I learn something new every episode from Miami's Best.

And today, we have another one.

I sound like DJ Khaled there.

Bianca Guevara is a multi-time number one top producing broker associate and senior vice president at Lux Properties, where she helps lead more than 120 agents.

She has repeatedly ranked as Lux Properties' number one agent among more than 700 real estate professionals, and she's a recipient of the $100 million Club Award.

She's been recognized by Real Trends Verified, ranked among NAREP's top 250 Latino agents, featured as a Miami Magazine Power Player and top luxury real estate leader, and received the Miami Realtors YPN Top 20 Under 40 Award.

But to me, what makes Bianca really interesting isn't just the resume, even though it's impressive, it's how she built it.

She didn't build her brand trying to sound like every other realtor.

Go look at her Instagram.

There's no gimmick there.

That's her.

She's authentic.

relatable, informed, and direct.

She shows you where she travels, what she loves, how she dresses, and how she moves.

And she turns all of that into a real connection.

To me, Bianca has mastered something a lot of people are still trying to figure out, how to fully be yourself and build a business around that.

And today, I want to get into the real Bianca, the story behind the success, the pivot that brought her into real estate, how authenticity became part of her business, why trust is the real sale, and what it takes to lead agents without selling them a dream.

It's a pleasure to have her here today.

Bianca, welcome to True Talks.