Exclusive: “Digital trade isn’t scaling”, says ICC DSI, following governance overhaul

Digital trade isn’t scaling. That’s the blunt admission from the ICC Digital Standards Initiative (DSI) as it enters a new phase to tackle fragmentation across the ecosystem. In this exclusive TTP interview at Sibos Miami, Pamela Mar and Oswald Kuyler explain why pilots and eBL adoption aren’t enough, how new advisory boards will reshape governance, and what success looks like by 2030. This episode explores the challenges of scaling digital trade, the role of standards and technology providers, and why trust, identity and legal reform remain critical. It’s a candid look at the future of paper...