True creatives aren’t scared
His unapologetic take on creative courage
Feb 10, 2026 · 40 min · 13 segments
In this exclusive, on-the-floor conversation filmed for a CNBC future-focused series, Shekhar Natarajan walks alongside will.i.am for an unscripted, walkthrough-style exchange on AI leadership…
Shekhar NatarajanHostNo entities detected.
I don't think it will impact humanity.
AI will help you.
So I, I see AI as a tool, like internet or computer, not as a, as impacting for humanity.
I think what people want out of it-
... is dumb because as an artist-
...
the point is to do it yourself and make those choices and put yourself into the work.
So it being used in, like, cancer research, like unfolding proteins, that's super cool.
But that's not where the money's going.
That's not what people are hyped about.
So I think people are-
are-interested in it because they want work done for free.
Uh-huh.
And that's the wrong reason to be interested in it.
Okay.
If you can give me an AI that can give me a companion replacing my wife, I will buy that.
It's going to improve quality of life for everybody at the end of the day.
Um, innovations will be faster.
Um, use cases for things that we haven't thought about around how life can become even simpler or easier, more than simpler, I think, uh, is just going to be a reality very soon, if it's not already getting there.
AI is gonna have good sides and bad sides.
It's gonna help, uh, take a lot of thinking workloads off of people.
I don't think it will impact humanity.
AI will help you.
So I, I see AI as a tool, like internet or computer, not as a, as impacting for humanity.
I think what people want out of it-
... is dumb because as an artist-
...
the point is to do it yourself and make those choices and put yourself into the work.
So it being used in, like, cancer research, like unfolding proteins, that's super cool.
But that's not where the money's going.
That's not what people are hyped about.
So I think people are-
are-interested in it because they want work done for free.
Uh-huh.
And that's the wrong reason to be interested in it.
Okay.
If you can give me an AI that can give me a companion replacing my wife, I will buy that.
It's going to improve quality of life for everybody at the end of the day.
Um, innovations will be faster.
Um, use cases for things that we haven't thought about around how life can become even simpler or easier, more than simpler, I think, uh, is just going to be a reality very soon, if it's not already getting there.
AI is gonna have good sides and bad sides.
It's gonna help, uh, take a lot of thinking workloads off of people.
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3 of 10
True creatives aren’t scared
His unapologetic take on creative courage
License to deploy AI
He proposes accountability before unleashing systems
It’s not the tech
A sharp diagnosis of public anxiety
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