Why They Left a National Brand to Build Their Own Plumbing Business

Lacey Peevey, VP of WeCo Rooter, joins Chris Yano, Chad Peterman, and Aaron Gaynor in the VIP Room to share how she and her husband John went from operating under a national plumbing brand to building an independent company of their own. After joining the business in 2017, Lacey and John helped grow the operation to nearly $7M. But when the time came to renew their agreement with the national brand, they made the decision to go out on their own. Lacey breaks down what it took to fully rebrand the company into WeCo Rooter, why they were willing to take a step back to build something they could truly own, and how the business is now approaching $6M while continuing to build momentum. The conversation also covers customer service, building trust, training technicians, pricing, growing the average ticket ethically, and the challenges of scaling a plumbing and drain business toward $10M. Plus, Lacey shares what she believes is broken in home services, from customer service and licensing to continuing education and staying up to date with new technology. ## Timestamps **00:00** – Intro & Meet Lacey Peevey **02:00** – How Lacey and John Got Into the Business **05:00** – Joining a National Plumbing Brand in 2017 **08:00** – Growing the Business Toward $7M **11:00** – Why They Decided to Go Independent **15:00** – Leaving the National Brand the Right Way **19:00** – The Challenges of a Full Rebrand **23:00** – Building the WeCo Rooter Brand **27:00** – Growing Back Toward $6M **31:00** – Customer Service & Building Trust **35:00** – Training Technicians Beyond Technical Skills **39:00** – Ethical Pricing & Growing Average Ticket **43:00** – Scaling WeCo Rooter Toward $10M **47:00** – Building Relationships & Finding the Right Training **50:00** – What’s Broken in Home Services? **53:00** – Final Thoughts & What’s Next for WeCo Rooter Thank you to our sponsors! Basic Capital: https://basiccapital.com/tothepoint Avoca.ai: https://avoca.ai/r/tothepoint Yelp: https://business.yelp.com/homeservicevip Sales Ask: https://www.salesask.com/  Send It! Email Marketing: https://www.withsendit.com/ Can’t Stop The Growth: https://cantstopthegrowth.com Contractor Commerce: https://www.contractorcommerce.com