What does it really take to take over a family business, expand into multiple trades, and build it into a $20M home services company?
In this episode of the To The Point Home Services VIP Room, Chris Yano and Chad Peterman sit down with Mandie Hagan, owner of Rowell Services, a family-owned home services company in New Hampshire offering septic, drain cleaning, HVAC, plumbing, electrical, excavation, and pipe relining.
Mandie shares the story of stepping into the family business after the unexpected loss of her father, moving back from Colorado, and helping her mom continue the company. From starting with just a small operation to building a team of nearly 90 employees and pacing toward $20M in revenue, Mandie opens up about the decisions, challenges, and leadership lessons along the way.
The conversation covers adding multiple trades, finding the right leaders, moving from top-line growth to focusing on profitability, building an organizational structure, generating leads with a strong local brand, cross-trade referrals, and the personal pressure that comes with running a growing company.
Mandie also talks about why Rao Services has remained independently owned, her plans to preserve her father's legacy, and what she's focused on as the company enters its next stage of growth.
### Timestamps
00:00 – Welcome to the VIP Room
01:30 – Meet Mandie Hagan & the Rao Services story
04:15 – Losing her father and returning home to the family business
08:10 – Moving back from Colorado and taking over the company
11:30 – How Rao Services began expanding beyond septic
15:00 – The lesson Mandie learned from adding multiple trades at once
18:00 – Finding the right people for the right seats
21:00 – Mandie's role as owner and Ian's transition out of the field
24:00 – Building the leadership structure at Rao Services
27:00 – Visionary vs. Integrator: Knowing your role as an owner
30:30 – Marketing strategies behind a $20M home services business
33:30 – The power of cross-trade referrals
36:00 – What's actually difficult about growing a larger company
39:00 – Dealing with criticism and the pressure of success
42:00 – Preserving her father's legacy and the 2027 vision
45:00 – What's next for Rao Services?
47:30 – Planning for the next stage of growth
49:00 – Final thoughts with Mandie Hagan
Thank you to our sponsors!
Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepoint
Yelp: https://business.yelp.com/homeservicevip
Sales Ask: Book a free sales visibility session with SalesAsk and mention To The Point to access the exclusive listener offer. https://www.salesask.com/
Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepoint
Send It! Email Marketing: https://www.withsendit.com/
Can’t Stop The Growth: https://cantstopthegrowth.com
Contractor Commerce:https://www.contractorcommerce.com/https://www.contractorcommerce.com