TIQUE Talks: The Business Podcast for Travel Advisors
Sep 4, 2026 · 16 min · 9 segments
Jennifer and Robin torch the idea that every agency needs its own homemade curriculum, pointing out that IATA rules and DMC basics don't change agency to agency no matter how "unique" you think your…
Robin BradleyHostSo a lot of the agency owners that I've spoken to, they want to train in their methodology and in their philosophy and in their brand identity, which makes complete sense.
But building curriculum from scratch can take years, can take months, if not years, or it just never gets done.
curriculum and you default to training them on systems rather than educating them in a I will say the one thing that we are advocates of is making your training evergreen.
And we don't just do live education is because we wanted people to be able to start their education where they're at at any time.
When we were growing Explorator, we had one advisor come on and then another month later, another advisor would come on until we got into this kind of like cohort methodology.
And that's when it really made sense to lay out the training in a formulaic way that built and compounded as it went on.
But that made us realize that there really should be a proper course that allows people to understand the ecosystem of the industry while also understanding the business fundamentals of what it takes to build a travel business.
But a lot of them tackle geography or travel systems, but they're not tackling the business fundamentals of what allows someone to truly scale a business.
Instead of an agency owner building curriculum, they should be building a consistent client experience that can go across every team member so that there's brand integrity.
They should be working on creating administrative systems to streamline the commission reconciliation and looking at technology to advance the team.
We don't think that every agency owner needs to create their own curriculum because, frankly, we've done it.
But like everything that is in our travel business launch lab is like industry training, like zero to two years of industry.
So a lot of the agency owners that I've spoken to, they want to train in their methodology and in their philosophy and in their brand identity, which makes complete sense.
But building curriculum from scratch can take years, can take months, if not years, or it just never gets done.
curriculum and you default to training them on systems rather than educating them in a I will say the one thing that we are advocates of is making your training evergreen.
And we don't just do live education is because we wanted people to be able to start their education where they're at at any time.
When we were growing Explorator, we had one advisor come on and then another month later, another advisor would come on until we got into this kind of like cohort methodology.
And that's when it really made sense to lay out the training in a formulaic way that built and compounded as it went on.
But that made us realize that there really should be a proper course that allows people to understand the ecosystem of the industry while also understanding the business fundamentals of what it takes to build a travel business.
But a lot of them tackle geography or travel systems, but they're not tackling the business fundamentals of what allows someone to truly scale a business.
Instead of an agency owner building curriculum, they should be building a consistent client experience that can go across every team member so that there's brand integrity.
They should be working on creating administrative systems to streamline the commission reconciliation and looking at technology to advance the team.
We don't think that every agency owner needs to create their own curriculum because, frankly, we've done it.
But like everything that is in our travel business launch lab is like industry training, like zero to two years of industry.
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