Tiny Marketing: Marketing and Sales Systems for Independent Consultants
May 31, 2026 · 12 min · 6 segments
Send us Fan Mail We drop the polished act for summer and share the raw conversations where the best marketing insights actually show up. We explain…
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For the third year in a row, we're bringing back the Uncut Summer Series, and if you're new around here, this is the part of the year where I stop pretending everything is polished and perfect.
Well, you know, as much as I, I try, [chuckles] it's not always polished and perfect.
During the summer, we move to bi-weekly publishing schedule, and instead of creating brand-new podcast episodes every week, we share real conversations, unfiltered, unedited, the stuff that usually happens behind the scenes.
So why does the Uncut Summer Series exist? Most podcast content is heavily planned.
I'm thinking about what is happening next quarter, so I can prep you for it now.
Like, what do you need to worry about in the fall during the summer? And that is just a bit much for the summer [chuckles].
And the other side of it is the best insights often happen during live conversations.
Something that you guys have been talking to me about in my DMs will pop into my head, and all of a sudden, an aha moment comes in, and I'm like, "Oh, my God.
This is the solve for that." And another thing is listeners tell you that they love hearing the real questions, the real challenges, and the real conversations from consultants in the trenches.
However, you are only hearing the polished versions of that, the interviews, the parts where I'm sharing, like, one thing that you can do by the end of it, which is awesome.
Like, that's the reason I have the format the way I have it, um, nine months of the year because it's helpful for you to learn one tangible thing that you can do to move your business forward for the next, you know, the next week.
But a lot that comes with that is you're missing out on those lively conversations that happen and the stories that are happening with my actual clients and the people that I'm talking to every day.
Sometimes the most valuable thing isn't another perfectly crafted framework or task for you to do that week.
It's listening to someone else work through a challenge in real time, and honestly, summer feels like the perfect season for that.
It's just a different energy, and that's why every single summer I like to change the format of my podcast so it feels like the chaos of an outdoor concert where you're like, "Is it gonna rain? [chuckles] Am I gonna have to find a, a garbage bag to pull over my head?" I love thinking about my podcast in terms of music.
I'm at concerts every single month, and I kind of think of my podcast in terms of music too.
So I think of the Uncut Summer Series like those chaotic music festivals where, you know, you can get rained out.
For the third year in a row, we're bringing back the Uncut Summer Series, and if you're new around here, this is the part of the year where I stop pretending everything is polished and perfect.
Well, you know, as much as I, I try, [chuckles] it's not always polished and perfect.
During the summer, we move to bi-weekly publishing schedule, and instead of creating brand-new podcast episodes every week, we share real conversations, unfiltered, unedited, the stuff that usually happens behind the scenes.
So why does the Uncut Summer Series exist? Most podcast content is heavily planned.
I'm thinking about what is happening next quarter, so I can prep you for it now.
Like, what do you need to worry about in the fall during the summer? And that is just a bit much for the summer [chuckles].
And the other side of it is the best insights often happen during live conversations.
Something that you guys have been talking to me about in my DMs will pop into my head, and all of a sudden, an aha moment comes in, and I'm like, "Oh, my God.
This is the solve for that." And another thing is listeners tell you that they love hearing the real questions, the real challenges, and the real conversations from consultants in the trenches.
However, you are only hearing the polished versions of that, the interviews, the parts where I'm sharing, like, one thing that you can do by the end of it, which is awesome.
Like, that's the reason I have the format the way I have it, um, nine months of the year because it's helpful for you to learn one tangible thing that you can do to move your business forward for the next, you know, the next week.
But a lot that comes with that is you're missing out on those lively conversations that happen and the stories that are happening with my actual clients and the people that I'm talking to every day.
Sometimes the most valuable thing isn't another perfectly crafted framework or task for you to do that week.
It's listening to someone else work through a challenge in real time, and honestly, summer feels like the perfect season for that.
It's just a different energy, and that's why every single summer I like to change the format of my podcast so it feels like the chaos of an outdoor concert where you're like, "Is it gonna rain? [chuckles] Am I gonna have to find a, a garbage bag to pull over my head?" I love thinking about my podcast in terms of music.
I'm at concerts every single month, and I kind of think of my podcast in terms of music too.
So I think of the Uncut Summer Series like those chaotic music festivals where, you know, you can get rained out.
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