Throttle and Roast - Motorcycle Enthusiast Podcast
Sep 7, 2026 · 18 min · 9 segments
Motorcycles that aged well are a fascinating phenomenon in the world of two wheels. These are the bikes that, upon their debut, were often overlooked, misunderstood, or even ridiculed by critics and…
Niels MeersschaertHostThat ad campaign was trying to change the outlaw image of motorcyclists into practical transportation when the Super Cub launched in 1958, and it's often been credited with breaking the mold.
It was a radical design to bikes of the era, and as will become a common theme, journalists just didn't get it and thought it would flop.
Honda told the press that they expected sales of about 30,000 units per month.
But the press misheard that and thought that they actually meant per year, and yet they were still skeptical.
The four horsepower was a huge increase from Honda's previous moped, but not high enough to really be intimidating.
And Honda's instinct turned out to be better than motorcycle journalists, and the Super Cub has sold 50 million units by the end of 2005.
That ad campaign was trying to change the outlaw image of motorcyclists into practical transportation when the Super Cub launched in 1958, and it's often been credited with breaking the mold.
It was a radical design to bikes of the era, and as will become a common theme, journalists just didn't get it and thought it would flop.
Honda told the press that they expected sales of about 30,000 units per month.
But the press misheard that and thought that they actually meant per year, and yet they were still skeptical.
The four horsepower was a huge increase from Honda's previous moped, but not high enough to really be intimidating.
And Honda's instinct turned out to be better than motorcycle journalists, and the Super Cub has sold 50 million units by the end of 2005.
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