Still Doing It Yourself? What That's Really Costing Your Practice, EP 266

Welcome back to Thriving Practice.

So that question I opened with, let's sit with it for just a second longer because I asked it for a reason.

If you're the one writing your own patient emails, if you're the one drafting your own social posts, your own newsletter, your own here's what's new at the practice announcement, I want to ask you something you might not want to answer.

Is that actually your job? Is that actually your job? So here's what I've noticed working with practice owners who are stretched thin in a very specific way.

It's rarely a capacity problem.

It's rarely even a hiring problem.

It's a standards problem and not in the way you might think.

You're not behind because your standards are too low.

You're behind because your standards are so specific to you that nothing can leave your hands until it sounds like you, looks like you, feels like you.

And so without ever deciding You know, I'm going to be the bottleneck.

You become the bottleneck.

You built it carefully with good intentions.

One, I'll just do it myself.

It's faster at a time.

So I want to tell you about a client of mine and I'll change a few details, but the shape of this story is real.

And if you're a founder, you are probably going to feel this one in your own body.

Okay.

This client runs a practice with multiple providers, two locations.

And when she first came to me, she was doing all of it.

She was writing every patient email, every piece of content, every here's what's happening at the practice kind of post all of it by herself.

And Now, could some of that have come from her team? Sure, eventually.

But here's the thing nobody tells you about founder-led businesses.

In the beginning, it actually has to beat you for a while.

Your team doesn't have to have your voice yet.

They haven't absorbed it.