Thriving Practice with Tracy Cherpeski
Sep 2, 2026 · 12 min · 10 segments
Everyone says "finish strong in Q4." Yes, we want that for you. But what if the practice owners actually crushing their fourth quarter are not the ones panicking into September? What if they are the…
Tracy CherpeskiHost
Everyone's already thinking about Q4, about crushing it, closing strong, making the numbers happen.
The practice owners who actually crush Q4, they're not the ones who sprint into September exhausted.
And They did a little inspection, like when you're buying a house, right? You wouldn't sign papers without checking the foundation first.
You'd look at the roof, you'd look at the structure, just to understand what you're actually working with.
Do we want to run a practice without doing that? Q4 is not where you build the foundation unless you're just starting.
The stuff that has to be solid before you actually crush these next four months.
August comes, the practice owners are already thinking about September, about Q4.
Everyone's already thinking about Q4, about crushing it, closing strong, making the numbers happen.
The practice owners who actually crush Q4, they're not the ones who sprint into September exhausted.
And They did a little inspection, like when you're buying a house, right? You wouldn't sign papers without checking the foundation first.
You'd look at the roof, you'd look at the structure, just to understand what you're actually working with.
Do we want to run a practice without doing that? Q4 is not where you build the foundation unless you're just starting.
The stuff that has to be solid before you actually crush these next four months.
August comes, the practice owners are already thinking about September, about Q4.
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