Jul 30, 2026 · 12 min · 12 segments
Your brand isn't just your fonts and logo... It's built on an emotional connection. Emotion + connection = raving fans who buy EVERYTHING! Throughout the 31 days of July, I'll be dropping daily audio…
Tara PunterHost
This is something that I have definitely done a lot of work on over the years, it's something that I've continually refined, elevated, mastered, learnt and and actually tried because I think it's really important that we are constantly looking at what it is that makes consumers buy and what it is that makes a consumer be really loyal to a brand.
And I think so many people get this hung up and they waste so much time, so much energy, so much brain power on trying to make something look pretty, on a logo, on a brand or a color palette, on a font or on a website.
And while those things are important, they are not the be all and end all of having an incredible brand where people are in love with your brand.
People do not fall in love with a brand just because it has the best aesthetics or the poshest website or the nicest logo.
They fall in love with a brand that activates them, that shows what they stand for.
They fall in love with a brand that has similarities to what they are interested in.
They fall in love with a brand that showcases what is possible for them, that makes them feel understood, that inspires them, that moves them, that motivates them.
This is something that I have definitely done a lot of work on over the years, it's something that I've continually refined, elevated, mastered, learnt and and actually tried because I think it's really important that we are constantly looking at what it is that makes consumers buy and what it is that makes a consumer be really loyal to a brand.
And I think so many people get this hung up and they waste so much time, so much energy, so much brain power on trying to make something look pretty, on a logo, on a brand or a color palette, on a font or on a website.
And while those things are important, they are not the be all and end all of having an incredible brand where people are in love with your brand.
People do not fall in love with a brand just because it has the best aesthetics or the poshest website or the nicest logo.
They fall in love with a brand that activates them, that shows what they stand for.
They fall in love with a brand that has similarities to what they are interested in.
They fall in love with a brand that showcases what is possible for them, that makes them feel understood, that inspires them, that moves them, that motivates them.
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