Jun 23, 2026 · 31 min · 16 segments
In this episode, Abhishek Srivastava, a senior product marketing manager at Simpplr, joins Louise Liu to share his insights on why internal enablement is the hardest part of go-to-market. He breaks…
Abhishek SrivastavaGuest
Louise LiuHost
So internal development is the bridge between a great product and market success.
I remember, so there is this African proverb, when spider webs unite, they can tie up a lion.
So all the small initiatives in your GTM plans are the strands or threads that can tie up the success you are aiming for.
You are listening to This is Product Marketing, brought to you by Product Marketing Hive, a product marketing community that gives back.
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So internal development is the bridge between a great product and market success.
I remember, so there is this African proverb, when spider webs unite, they can tie up a lion.
So all the small initiatives in your GTM plans are the strands or threads that can tie up the success you are aiming for.
You are listening to This is Product Marketing, brought to you by Product Marketing Hive, a product marketing community that gives back.
