Oct 13, 2026 · 30 min · 14 segments
**MEET THE GUEST** Andrew Salisbury, founder and CEO of Purity Coffee, believes healthier coffee is key to wellness, performance, and longevity. Drawing on his experience, he created a meticulous…
Andrew SalisburyGuestEricaHost

So the things that you wanna avoid, the, the very sort of obvious things, and they weren't much of a surprise, is everything to do with pesticides.

So coffee is one of the heavily treated-- the most heavily treated crop on the planet.

Um, it's often treated, you know, with glyphosate, endosulfan, you know, some of these sort of compounds that are very bad for you and bad for the, the health of the farmer and also bad for the consumer.

And so when it's sprayed with pesticides and herbicides, it absorbs that chemical and absorbs it right into the seed, which is what you ultimately drink.

And, and so, you know, getting organic coffee is super important, super valuable, um, in terms of the focus.

And then also avoiding the bad things, you know, like, uh, uh, pesticide residue, mold, mycotoxins, heavy metals, that sort of thing.



And so the antioxidants in coffee, what we found out, can be actually, actually alter a lot based on harvest to harvest, crop to crop, region to region.

And so the focus on antioxidants became a lot more sort of important in terms of a driver.
And what sorts of things increase the antioxidants or decrease it? Is it just the quality of the bean or, like, where it's grown or the soil, or what are the things that contributed to the antioxidant levels?

So, so the, the first thing is, you know, we, um, we invested in a farm about three years ago in Colombia so we could do things on the soil level to experiment on different plots to understand exactly that.

What can we do on a soil level to improve the antioxidants in the coffee? So there are certain things.

Un- unfortunately, this is the-- one of the, the, the main sort of primary problems with coffee, which is that, um, since it's treated as a commodity, the farmers are incented to cut corners doing things that they would naturally do to, to, to improve the health benefits of that particular product because they're not paid based on the health benefits.

They're paid based on the production level of the quality-- or of the coffee.


And so that's probably one of the biggest drivers is how do you create a model that focuses on the financial incentive to do the right thing?


So the things that you wanna avoid, the, the very sort of obvious things, and they weren't much of a surprise, is everything to do with pesticides.

So coffee is one of the heavily treated-- the most heavily treated crop on the planet.

Um, it's often treated, you know, with glyphosate, endosulfan, you know, some of these sort of compounds that are very bad for you and bad for the, the health of the farmer and also bad for the consumer.

And so when it's sprayed with pesticides and herbicides, it absorbs that chemical and absorbs it right into the seed, which is what you ultimately drink.

And, and so, you know, getting organic coffee is super important, super valuable, um, in terms of the focus.

And then also avoiding the bad things, you know, like, uh, uh, pesticide residue, mold, mycotoxins, heavy metals, that sort of thing.



And so the antioxidants in coffee, what we found out, can be actually, actually alter a lot based on harvest to harvest, crop to crop, region to region.

And so the focus on antioxidants became a lot more sort of important in terms of a driver.
And what sorts of things increase the antioxidants or decrease it? Is it just the quality of the bean or, like, where it's grown or the soil, or what are the things that contributed to the antioxidant levels?

So, so the, the first thing is, you know, we, um, we invested in a farm about three years ago in Colombia so we could do things on the soil level to experiment on different plots to understand exactly that.

What can we do on a soil level to improve the antioxidants in the coffee? So there are certain things.

Un- unfortunately, this is the-- one of the, the, the main sort of primary problems with coffee, which is that, um, since it's treated as a commodity, the farmers are incented to cut corners doing things that they would naturally do to, to, to improve the health benefits of that particular product because they're not paid based on the health benefits.

They're paid based on the production level of the quality-- or of the coffee.


And so that's probably one of the biggest drivers is how do you create a model that focuses on the financial incentive to do the right thing?
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