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And Mike, I wanna start with a question.

Does Instagram even know what it is or who it's for anymore? I should be clear, this is kind of a rehash of what I have always said about Instagram, that they don't really know who or what they are for.

They are just throwing a bunch of stuff at the wall and seeing if any of this will help them compete.

We did an episode about this way back when in 2022 when Instagram was first pushing Reels to compete with TikTok, like short-form video content.

And I remember when that happened, both Kim Kardashian and Kylie Jenner, they spoke out and said, "Make Instagram Instagram again.

Stop trying to be TikTok.

I just wanna see cute photos of my friends." I gotta say, I do think that part of the reason why the Kardashians specifically would be so against Reels is that I think the Kardashians have or had that version of Instagram down where you just sort of post great-looking, polished photos of yourself looking super hot, and that's kind of all it takes to do well on a photo-based, image-based platform.

And when they switched over to Reels, you had to be saying something or doing something of note.

I'm sure they figured it out.

You know, it's not like they've lost any capital since this, this shift.

But I understood why people like the Kardashians especially were like, "Oh, actually, we would like it if this was more of a visual, photo-based medium, please."

And not just them.

I mean, for every creator, it's so much more work to create videos, and it's a longer thing.

The editing is more difficult.

The scripting is more difficult.

It's, it's so much more work for everybody.

Oh, you know this, working as my producer, I am trying to get better at video, but ultimately, if I, if I wanna talk my shit, I wanna be able to do it with, you know, in my pajamas.

Y'all can't see me 'cause my video is off right now.

I look insane right now, but I still have something to say.

The idea of, okay, I've gotta get out my ring light, I've gotta do a soft glam makeup or put on a filter just to, like, talk crap about somebody, no.

I, I, I don't have...

I don't ha- I can't hack video, so you, you know this about me.

I also feel like the podcast, I'm better on mic when I'm not seeing myself and when I don't have video.

I actually find looking at myself deeply distracting.

Whenever I'm in a video on Zoom, I have to have it angled so that I can't see myself or have my self-view turned off 'cause I'll just be looking at myself the entire time.