Sep 17, 2026 · 41 min · 10 segments
- This episode explores how AI-driven personalization is transforming websites from static pages into dynamic, tailored experiences that boost conversions. Krisztián Király from Optimonk and Lauren…
Krisztián KirályGuest
Lauren ClayGuest
Cheyenne KellyHost
And you've said this before in other places, Christian, you said that the static website is dead and that's a bullet claim.
It's a really great topic, I think, because it's dead in the sense that one experience for every visitor no longer matches how people actually arrive at a site in an e-commerce store.
We know programmatic ads, algorithmic feeds, recommendation engines all decide who sees what and why they clicked, actually, your visitors.
But once that highly targeted visitors arrive on your site, most sites flip back to showing everyone the exact same homepage, the same offer, the same copy, the same product page, regardless of how they got there or what they are actually looking for.
And that mismatch, a personalized path leading to a static destination, is what I mean by dead, actually.
And it's happening now because, as you have mentioned as well, that AI is used to be too expensive or too slow to run on-site.
Weeks of dev time per segment rule has gotten fast and cheap enough to run it in real time, actually with no code.
I definitely think the price was a huge block for people and was limiting people, but like you're saying, it's becoming cheaper, faster.
So you're kind of saying when a visitor is landing on a website, are they expecting a personalized experience just for them? And how far behind are most businesses in actually delivering that?
Yeah, so actually about a couple of weeks ago, I've read a very interesting case study about it.
That nowadays, approximately 67% of the online visitors expect a personalized experience.
For example, a banner for mobile users or a classic pop-up for returning visitors.
And you've said this before in other places, Christian, you said that the static website is dead and that's a bullet claim.
It's a really great topic, I think, because it's dead in the sense that one experience for every visitor no longer matches how people actually arrive at a site in an e-commerce store.
We know programmatic ads, algorithmic feeds, recommendation engines all decide who sees what and why they clicked, actually, your visitors.
But once that highly targeted visitors arrive on your site, most sites flip back to showing everyone the exact same homepage, the same offer, the same copy, the same product page, regardless of how they got there or what they are actually looking for.
And that mismatch, a personalized path leading to a static destination, is what I mean by dead, actually.
And it's happening now because, as you have mentioned as well, that AI is used to be too expensive or too slow to run on-site.
Weeks of dev time per segment rule has gotten fast and cheap enough to run it in real time, actually with no code.
I definitely think the price was a huge block for people and was limiting people, but like you're saying, it's becoming cheaper, faster.
So you're kind of saying when a visitor is landing on a website, are they expecting a personalized experience just for them? And how far behind are most businesses in actually delivering that?
Yeah, so actually about a couple of weeks ago, I've read a very interesting case study about it.
That nowadays, approximately 67% of the online visitors expect a personalized experience.
For example, a banner for mobile users or a classic pop-up for returning visitors.
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