GBP+Gemini Deep Dive, GBP Messaging, Mining Competitor Reviews | E37 The Whitespark Local Update

Shall I do it? Shall I just do it? I'm going to do it.

So we already covered, I think it was probably last week when we said, oh, it is released to some people and it's going to be rolled out this month, I think, to everyone.

So hopefully more people will have access.

So it's currently just for one location for the peoples.

And so I had a little play around because I just wanted to see what it could do and, yeah, if it was going to be a good thing or a bad thing.

And I was so excited to do this.

So it was last night, actually.

It was rather late here in the UK and I was just tapping away and then I really, really enjoyed it.

I looked at the one business profile that I had access to, which is my favourite business ever in the Wales, which is Folly Farm Adventure Park and Zoo.

And so I asked some...

Really, well, I thought a quite interesting question.

So I started, I was just like, oh, Meg, what can I do? What can I do? What can I ask? And I ran through a pretty huge list related to, well, what were the things that I would be doing if I was doing local SEO? You know, unsurprisingly.

Tell me about categories.

Tell me about any services that I'm missing.

Tell me about how I can make sense of my reviews.

Tell me about review velocity.

Tell me about all of those things.

And?

And...

I got some absolutely brilliant stuff back.

It looked at competitors.

It made an assessment of what the business was, and it made suggestions.

What it also did, I did one which was I really wanted to delve into some reviews.

So I said, look at the reviews for 2025, 2026 so far.

Show me any themes that are emerging here.