The We Are InsurTech Women Podcast
Sep 16, 2026 · 29 min · 9 segments
This week Eloise Morgan, MD of Price Forbes Ventures, joins Charlotte Gregory to talk about the mentors and allies who backed her and the curiosity, confidence, and bold decisions she brought to every…
Eloise MorganGuest
Charlotte GregoryHostI mean, what's the lesson from your own career, would you say, that you put into your role as an advisor and in a mentor in some ways, you know, both to your team and also to the founders that you work with? Gosh,
You know, with founders in particular, there's been a few cases where they've kind of pitched to me, but haven't really asked what I want to get out of it, right? And There is a tendency, and this will be the same whether it's, you know, you're dealing as a broker, for example, to an end client or an underwriter to a broker or an insurer trying to pitch into a company.
We all have a tendency to just focus on what we want to get across and what we want to achieve out of any interaction.
Whereas actually, you know, you're best off just listening and finding out what works.
The person you're talking to is looking to gain and then adapting your messaging to that, which I say sounds really basic, but I think a lot of us just don't listen.
And by listening and asking really open questions, you'll get little nuggets of information which you can then take on board, learn from and then adapt how you're talking to that particular client or person.
But yeah, the reality is, particularly for your clients, for example, a lot of them will be wanting to solve a problem, but making assumptions perhaps on what that problem is for the client that they're pitching for, for
And so you'll just want to talk to your clients and people about it, but actually they might not really care about most of the things there.
And yeah, for InsurTechs in particular, they might have a great technology and solution, but you've got to make sure you're articulating how that will apply to help who you're pitching to.
Because a lot of the time, you've got to understand what their pain points are and you can then adapt how your messaging talks to those pain points.
And has your messaging changed over time in terms of the sophistication, if you like, of, you know, founders now versus founders 10 years ago and getting them to understand the value of your role and of the products that you can kind of help put them in touch with and those great underwriters that are going to really support their business? I mean, you know, the so what factor, has that changed over time?
There's no secret that, you know, insurance is still pretty archaic in a number of ways.
I mean, what's the lesson from your own career, would you say, that you put into your role as an advisor and in a mentor in some ways, you know, both to your team and also to the founders that you work with? Gosh,
You know, with founders in particular, there's been a few cases where they've kind of pitched to me, but haven't really asked what I want to get out of it, right? And There is a tendency, and this will be the same whether it's, you know, you're dealing as a broker, for example, to an end client or an underwriter to a broker or an insurer trying to pitch into a company.
We all have a tendency to just focus on what we want to get across and what we want to achieve out of any interaction.
Whereas actually, you know, you're best off just listening and finding out what works.
The person you're talking to is looking to gain and then adapting your messaging to that, which I say sounds really basic, but I think a lot of us just don't listen.
And by listening and asking really open questions, you'll get little nuggets of information which you can then take on board, learn from and then adapt how you're talking to that particular client or person.
But yeah, the reality is, particularly for your clients, for example, a lot of them will be wanting to solve a problem, but making assumptions perhaps on what that problem is for the client that they're pitching for, for
And so you'll just want to talk to your clients and people about it, but actually they might not really care about most of the things there.
And yeah, for InsurTechs in particular, they might have a great technology and solution, but you've got to make sure you're articulating how that will apply to help who you're pitching to.
Because a lot of the time, you've got to understand what their pain points are and you can then adapt how your messaging talks to those pain points.
And has your messaging changed over time in terms of the sophistication, if you like, of, you know, founders now versus founders 10 years ago and getting them to understand the value of your role and of the products that you can kind of help put them in touch with and those great underwriters that are going to really support their business? I mean, you know, the so what factor, has that changed over time?
There's no secret that, you know, insurance is still pretty archaic in a number of ways.
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