Work in Public: The Secret to Launching with a Ready-to-Buy Audience

First things first, when we think about working in public, we often are told to just document everything.

Film your whole day, share it live.

And this is actually bad advice to me.

This isn't good marketing advice.

It's actually kind of lazy in my opinion.

This is because just simply marketing your day and passively sharing it isn't going to hook anyone.

It's like when you see a day-in-the-life reel, right? Unless you really are already connected to that creator, the influencer, the person that's doing the day in the life, unless you really understand what they're about and their values, it's probably pretty likely that you just don't really care, right? What we need to do instead with working in public, what's really going to build that trusted community that wants to tune in to your day in the lifes, [laughs] to what you're up to, who really gets invested, is actually developing a story.

It's all about building trust, creating momentum, and actually showing your community why they should care.

And there's some methods to actually getting them hooked in.

Just like a good movie introduces a main character, gives you their backstory, tells you what's at stake, we really want to create that same momentum around our launch.

So the Work In Public series, the things that you're sharing with your audience, should really tell a bigger story about why you're doing what you're doing, what you're working toward, who you are, and what you value, so that the people watching are, like, bought in and want to see every single step of the way and really wanna be part of your narrative as well.

So today, we're gonna go through what that looks like.

First, we're going to develop the main character story.

You are the main character of your offer, so we're gonna look at what that looks like, how to develop it, how to make sure that there's, like, a well-rounded personality behind the working-in-public narrative.

Next, we're going to make sure we're telling our audience where we're headed.

We need to set up some goals, something we're striving for so that they are invested in the journey and they want to see us get from point A to point B.

Next, we're going to create tension within the story.

So what are the stakes? How are you creating momentum? What's going to happen if this does not work? We really want people to be sold into the journey, and that looks like having something at stake if it doesn't work out.

If you're sitting there being like, "This all feels like a lot," just put it into context of the bigger strategy of your launch, right? You're building up toward people wanting to invest in you, in your service, and what makes you someone that they want to follow along with, invest in, trust.

And it's really hard to do that if you're just constantly showing up at the finish line every single time.

They're like, "Woo, good for you.

You're launching something else again." Or, "Oh, awesome," like, "That's a beautiful finished project." But what did it actually take to create that project? What were the blood, sweat, and tears that went into it? It would be like watching a cooking show and just seeing them take the cake out of the oven rather than watching them actually source the ingredients, put them all together, bake, tell you stories along the way, and finally present this beautiful finished product that they've been working on with you throughout the hour-long program.

I want you to think about your brand in the same way.

We're all working toward a big launch around an offer, but for people to really understand it, to be invested, they want to see the way that the cake is made.

It's your job to make sure that you're showing them that.