The Warm Up with Kelsey McCormick
Aug 11, 2026 · 22 min · 13 segments
Forget the AI-generated hard sell emails flooding your inbox. In this episode, we're breaking down the exact emails that drove high open rates and conversions during a recent launch warm-up campaign…
During a campaign, I typically split my list up into my general list, which is everyone on my email list.
People who have signed up for similar freebies or services, people who have maybe purchased in the past, they'd be on my warm list.
They haven't expressed explicit interest in the thing that I'm launching, but they might be warm to it.
That's the list that is getting a lot of emails around the launch campaign, telling them about the offer, trying to invite them in to work with me.
I typically kick off a waitlist campaign about a month before I open up doors for my offer.
And in that email, I'm always mentioning the waitlist or the offer that I'm about to launch so that people are aware of what's coming.
Typically, I'll try to send them a couple more emails, either around an activation event I'm having around a launch or a bit about the offer.
Again, trying to get them over to the wait list because that's my warmest list.
And I want as many people from my general list to get over to the wait list.
So my waitlist is the one I'm sending emails super consistently starting from a month before doors open for my offer.
And in an era where pretty much every email I get from a big service provider just reads like an AI email trying to sell me something and I'm immediately turned off.
I think it's really important to have the conversation of like, what kind of emails am I really leaning into sending? What kind of emails are actually converting for me? And yes, they might take more time to write.
They might take a little more thought to put into them, but I think it's really important to make sure that you're not just hard selling, especially during the warmup period.
During a campaign, I typically split my list up into my general list, which is everyone on my email list.
People who have signed up for similar freebies or services, people who have maybe purchased in the past, they'd be on my warm list.
They haven't expressed explicit interest in the thing that I'm launching, but they might be warm to it.
That's the list that is getting a lot of emails around the launch campaign, telling them about the offer, trying to invite them in to work with me.
I typically kick off a waitlist campaign about a month before I open up doors for my offer.
And in that email, I'm always mentioning the waitlist or the offer that I'm about to launch so that people are aware of what's coming.
Typically, I'll try to send them a couple more emails, either around an activation event I'm having around a launch or a bit about the offer.
Again, trying to get them over to the wait list because that's my warmest list.
And I want as many people from my general list to get over to the wait list.
So my waitlist is the one I'm sending emails super consistently starting from a month before doors open for my offer.
And in an era where pretty much every email I get from a big service provider just reads like an AI email trying to sell me something and I'm immediately turned off.
I think it's really important to have the conversation of like, what kind of emails am I really leaning into sending? What kind of emails are actually converting for me? And yes, they might take more time to write.
They might take a little more thought to put into them, but I think it's really important to make sure that you're not just hard selling, especially during the warmup period.
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