Q&A: "What if no one signs up?"

Hi, Kelsey.

I really loved your episode about doing business in public.

And this is something I've been trying to do in my own marketing more lately.

I was just wondering what we should keep private.

I'm doing my first launch this time for brand photography, mini sessions, and literally no one has signed up.

So does that fall into the category of nobody wants to see that and it could hurt my credibility or should I take it as an opportunity to be open and encouraging to my followers? I tend to be a pretty open book, but it feels like people will decide they don't need to follow a loser if I post my losses as well as my wins.

Anyway, I'd love to hear your thoughts.

Thank you.

Warmies for life.

Hey, Emily.

Oh, thanks so much for your question.

This is such a good one because I think a lot of people actually struggle with that.

Like what's too much information? Where am I sharing things that could potentially hurt me? So I'd say the reframe around it is the why behind you sharing it, right? It goes back to that bigger kind of destination that you're trying to get to.

So if sharing about your launch not going as planned is part of that bigger picture goal that you have, I'd say go for it.

So say sharing it is going to help you, you know, create a better plan moving forward and share share like the process of relaunching and, you know, up the stakes, right? Because you've already had a launch that didn't go well.

So then if you have another one, then it'll be an even bigger thing.

Another thing could be helping people almost learn through the launch that didn't go well.

So potentially, rather than being like my launch failed.

You could be like, I tried to launch my photography services.

Here's what didn't go well.

And here's why.

And here's what I'm actually trying to fix for this next launch.

Come along with me as I do that.

Right.

Because then it's like actually framed toward a positive outcome.