Jul 1, 2026 · 9 min · 13 segments
Everyone's talking about using AI for content. Almost nobody is talking about how to do it without producing the generic, soulless stuff that actively damages your credibility. In this episode I walk…
Nathan GillisHost
The most common thing I hear from professional services firms when content comes up is this, we just don't have the time.
A partner billing hours is not going to carve out three hours to write a blog article.
An accountant in the middle of the end of financial year is working 12 hour days.
A financial planner with back-to-back client meetings from eight till five doesn't have a lot of spare capacity for writing.
The most common thing I hear from professional services firms when content comes up is this, we just don't have the time.
A partner billing hours is not going to carve out three hours to write a blog article.
An accountant in the middle of the end of financial year is working 12 hour days.
A financial planner with back-to-back client meetings from eight till five doesn't have a lot of spare capacity for writing.
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