Sep 16, 2026 · 24 min · 10 segments
Growth is the tradie instinct: when things get hard, work harder, do more. But that's exactly the wrong move for a broken business. Scaling doesn't fix problems, it multiplies them. Chasing the next…
Rob CroppHost
Dan StonesHostStep into the trade den.
Inside Rob Kropp and Dan Stones from Prava Group share stories, strategies and insights to help you build your business, boost your leadership and balance it all with a fulfilling family life.
Please come in.

Margins are squeezed, the phone's quieter, and every night you're lying in bed doing the same maths, and your brain keeps landing on the same answer.

Because if you can just get busier, the money problems sort themselves out, right? Wrong.

Growth is not the answer, and chasing it might be the most expensive mistake you make this year.
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Step into the trade den.
Inside Rob Kropp and Dan Stones from Prava Group share stories, strategies and insights to help you build your business, boost your leadership and balance it all with a fulfilling family life.
Please come in.

Margins are squeezed, the phone's quieter, and every night you're lying in bed doing the same maths, and your brain keeps landing on the same answer.

Because if you can just get busier, the money problems sort themselves out, right? Wrong.

Growth is not the answer, and chasing it might be the most expensive mistake you make this year.