The Thought Leader Revolution Podcast
Sep 29, 2026 · 36 min · 12 segments
*"She's basically my best friend. I've had this horse for 21 years. If we do nothing, she's going to die — so it's one of those decisions you just have to make for them."* *— Cody Sturgess* Cody…
Cody SturgessGuest
Nicky BillouHost
So it's pretty awesome to see someone compete at the highest levels in sport and bring that same focus, discipline, drive to business and to entrepreneurship.

I like it because I think that folks in sport... understand the importance of sacrifice.

And unfortunately, a lot of people go into business and they don't understand that.

They haven't had that grounding and training that athletes like yourself have had to teach them that to become successful in business, you've got to sacrifice.

Yeah, I think that nobody sees the work that is – like how difficult it is for professional athletes.

And then you have all of the care of the horses, and then you have everything outside of that.

So the days you don't want to get up, the days that you're sick, the days that you're tired, the days that you just don't feel like doing it.

And that's the problem in business that I find is so many people just sit back and stick their hand out and hope something falls from the sky.

So it's pretty awesome to see someone compete at the highest levels in sport and bring that same focus, discipline, drive to business and to entrepreneurship.

I like it because I think that folks in sport... understand the importance of sacrifice.

And unfortunately, a lot of people go into business and they don't understand that.

They haven't had that grounding and training that athletes like yourself have had to teach them that to become successful in business, you've got to sacrifice.

Yeah, I think that nobody sees the work that is – like how difficult it is for professional athletes.

And then you have all of the care of the horses, and then you have everything outside of that.

So the days you don't want to get up, the days that you're sick, the days that you're tired, the days that you just don't feel like doing it.

And that's the problem in business that I find is so many people just sit back and stick their hand out and hope something falls from the sky.
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