Dress Like You Mean Business (with Joana Meneses)

Yeah, and we talk a lot about people who are addicted to LinkedIn like I am, although I don't love it, but you kind of have to be there.

There's a lot of moment going through that ether of like personal branding.

And I think this really much, very much sits in that style.

And as a software developer myself, we've built products We spend a lot of money and a lot of time on what the brand looks like and how the site operates.

Because someone makes a very quick decision when they land on your landing page as to whether they want to buy from you.

And I'm working with a luxury brand at the moment.

And they are going to spend an awful lot on...

the tiny little details around how the font looks and how the, how the page loads, because they're, they sell things that are thousands of pounds and somebody needs to feel that quality the minute that they see that.

And I think that's, you know, when you've got someone working in tech, you know, my day rate is reasonably high.

If I walk into the room in my trainers, I'm the same brain, but I don't look.

And I know that annoys me as a feminist.

Yeah.

of course no i i completely get that i often get told um or women often they they fear when they be like when they get in touch they worry that they will by basically uh taking a bit more care into how they look they worry that they will be perceived as less capable or as less intelligent or skilled, but actually when we look at the impact that the visual cues can have in the messaging that is being delivered.

So for example, from our brain perspective, like brain function, we tend to absorb like 30 to 40% of the visual cues and make then informed decisions on that.

So when you have someone who walks into a room with a certain posture, body language or dress in a certain way, you're more likely to see them as trustworthy, you know, more capable, someone who is more skilled, maybe up to date than someone who just walks.

looks like they've just rolled out of bed right which i know traditionally it's not i know this is good uh it's just there's a lot of psychology that backs this up and it's not just something it's not an opinion there are a lot of studies about this

totally agree and we buy confidence right we buy confidence so um yeah and i Some people think, oh, why have you got a stylist on the tech show? Because it is fundamental as we go forward that people are going to buy confidence and the people who have got the competence need to step into this space, in my personal opinion.

So thank you so much for what you shared so far.

We're going to take a break now and we're going to be coming back after the next break and talking a little bit more about how you kind of do the work and more about why it's important.