The Strategic Entrepreneur with Cindy Gordon
Sep 17, 2026 · 5 min · 5 segments
**"Today Is My First Day Off."** Selective visibility strategist and business mentor Cindy Gordon tells the story of a client who runs a brick and mortar bakery, closing in on seven figures, who…
Cindy GordonHost
She is closing in on seven figures and for a long time, everything in that business has run through her.

Every decision, every process, every single thing that needed doing had to run through her.

We have been focusing on SOPs and systems, getting what was in her head onto paper so that her business could run without her having to be the one holding every single piece of it together.

And I have to tell you what started showing up in my texts from her because it genuinely has made me so happy.

and then this one got me she said i'm getting a massage today on my day off this is what systems actually buy you not just efficiency but your actual life back the piece that i really want you to hear is that because she did the work because the sops actually exist now because the business does not fully depend on her being in it every single hour we can actually shift our focus to something that was not even possible a few weeks ago.

She did not have the bandwidth to think about how she shows up in search, how her online store gets found, any of that.

We are looking at raising her prices in the bakery because she has been underpricing for what she actually delivers.

So findability, showing up in those places that her ideal customer is actually searching.

What I want you to take from her story is that you cannot fully do meaningful findability work when everything still runs through you.

Visibility work is the first thing that gets dropped when you are buried in the actual work of your business.

And it's usually the last thing that anyone thinks to connect back to why they went quiet in the first place.

She is closing in on seven figures and for a long time, everything in that business has run through her.

Every decision, every process, every single thing that needed doing had to run through her.

We have been focusing on SOPs and systems, getting what was in her head onto paper so that her business could run without her having to be the one holding every single piece of it together.

And I have to tell you what started showing up in my texts from her because it genuinely has made me so happy.

and then this one got me she said i'm getting a massage today on my day off this is what systems actually buy you not just efficiency but your actual life back the piece that i really want you to hear is that because she did the work because the sops actually exist now because the business does not fully depend on her being in it every single hour we can actually shift our focus to something that was not even possible a few weeks ago.

She did not have the bandwidth to think about how she shows up in search, how her online store gets found, any of that.

We are looking at raising her prices in the bakery because she has been underpricing for what she actually delivers.

So findability, showing up in those places that her ideal customer is actually searching.

What I want you to take from her story is that you cannot fully do meaningful findability work when everything still runs through you.

Visibility work is the first thing that gets dropped when you are buried in the actual work of your business.

And it's usually the last thing that anyone thinks to connect back to why they went quiet in the first place.
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