The Strategic Entrepreneur with Cindy Gordon
Aug 25, 2026 · 8 min · 6 segments
**Your Family Is Watching (And That's Actually Good News)** Selective visibility strategist and business mentor Cindy Gordon shares the story of two whiteboards, one dinner, and what her sixteen year…
Cindy GordonHost
Before I tell you what I put on the new whiteboards, I actually have to back up a little bit because I already had a really small whiteboard on my desk.

It sits right at the edge of my keyboard and on it I keep my one-to-one client names and my financial goal for the month.

And that has honestly been really good for me because I do not have to search for that goal.

Not a bunch of stuff, not motivational quotes, not a big vision board with pictures, just two numbers, two very specific numbers.

The number of women that I want to have in my unmistakable mastermind by the end of 2027 and the number of one-to-one clients that I want to be holding by the end of 2027, plus what those numbers translate to per month in revenue.

But I put them up anyway because if I am not looking at them daily, they are just wishes.

Before I tell you what I put on the new whiteboards, I actually have to back up a little bit because I already had a really small whiteboard on my desk.

It sits right at the edge of my keyboard and on it I keep my one-to-one client names and my financial goal for the month.

And that has honestly been really good for me because I do not have to search for that goal.

Not a bunch of stuff, not motivational quotes, not a big vision board with pictures, just two numbers, two very specific numbers.

The number of women that I want to have in my unmistakable mastermind by the end of 2027 and the number of one-to-one clients that I want to be holding by the end of 2027, plus what those numbers translate to per month in revenue.

But I put them up anyway because if I am not looking at them daily, they are just wishes.
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