The Strategic Entrepreneur with Cindy Gordon
Aug 18, 2026 · 7 min · 5 segments
**If Your Ideal Client Searched Instagram Right Now, Would You Come Up?** Selective visibility strategist and business mentor Cindy Gordon shares a client story that happened in seven days. One line…
Cindy GordonHost
One of my one-on-one clients came to me the other week and said, "Cindy, I was searching what my ideal client would type into Instagram to find someone just like me, and I noticed I am not coming up." Which by the way, is a really smart thing to be checking.

Pull up Instagram, type in what your ideal client or customer would type when they are looking for what you do.

She had a lot of other pieces going on in her business, so we needed to pick one thing, the easiest lift that she could make quickly because most of us, when we notice a visibility gap, we go into overhaul mode.

When they are clear, even one line can do the work of an entire overhaul, and that's what happened for her.

And that line said who she is, what she does, who it's for, and what makes her different.

And I want you to hear the reason that she could actually sit down and write that line.

She had already done the what work, meaning she knew who she was, she knew who her people were, and she knew what made her business different.

When someone in your niche is searching for what you do, your content actually has to say what you do in the words that they're searching for.

One of my one-on-one clients came to me the other week and said, "Cindy, I was searching what my ideal client would type into Instagram to find someone just like me, and I noticed I am not coming up." Which by the way, is a really smart thing to be checking.

Pull up Instagram, type in what your ideal client or customer would type when they are looking for what you do.

She had a lot of other pieces going on in her business, so we needed to pick one thing, the easiest lift that she could make quickly because most of us, when we notice a visibility gap, we go into overhaul mode.

When they are clear, even one line can do the work of an entire overhaul, and that's what happened for her.

And that line said who she is, what she does, who it's for, and what makes her different.

And I want you to hear the reason that she could actually sit down and write that line.

She had already done the what work, meaning she knew who she was, she knew who her people were, and she knew what made her business different.

When someone in your niche is searching for what you do, your content actually has to say what you do in the words that they're searching for.
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