Aug 19, 2026 · 50 min · 18 segments
Roxanne De Beaux is a highly skilled, energetic and enduring cycling advocate who has been making a difference in her adopted home town of Cambridge, UK. As the first employee and later CEO of…
Sarah StaceHost
Phil LatzHost
As always, at the end of our podcast, we talk about what we're doing or what we've read or what's happening in the world.

Phil, I wanted to talk about the Transformers project, initiated by Fiona Campbell with Charlene Boardley and a whole team of researchers at the University of Sydney.

It was an eight-week study undertaken in a socioeconomically deprived area that is highly car dependent.

They provided 42 people, mostly women aged 45 to 65, with subsidized e-bike access, as well as structured training, guided rides, and culturally inclusive support, and the results were just so compelling.

They found that 92% of their participants increased their confidence in riding, 59% reduced their car use, 71% that travel became more enjoyable for them, and three-quarters of them said they rode more for everyday transport.

And the fact that it was also done for such a low cost- There's really no other transport investment that gets that sort of mode shift.

And what it showed was that to be most successful, if you are going to be providing e-bike subsidy programs, you need to have supported systems around it, like the guided rides and skills training, and you obviously need to have that safe, connected infrastructure with secure bike parking.

But what was really interesting is that they've got a recording that we'll have in the show notes, and you can also read a report that's been published as an evaluation.

But the comments by the participants is so revealing, and I'll just pick one quote from Florence who says, "For shopping and things like that, I'd prefer to use the e-bike because it's easier and more fun to get on the e-bike than take the car for a short trip.

It felt just as fast taking the e-bike and simply not trying to have to find parking." So you can hear more of these in the recording and show notes along with that evaluation report.

As always, at the end of our podcast, we talk about what we're doing or what we've read or what's happening in the world.

Phil, I wanted to talk about the Transformers project, initiated by Fiona Campbell with Charlene Boardley and a whole team of researchers at the University of Sydney.

It was an eight-week study undertaken in a socioeconomically deprived area that is highly car dependent.

They provided 42 people, mostly women aged 45 to 65, with subsidized e-bike access, as well as structured training, guided rides, and culturally inclusive support, and the results were just so compelling.

They found that 92% of their participants increased their confidence in riding, 59% reduced their car use, 71% that travel became more enjoyable for them, and three-quarters of them said they rode more for everyday transport.

And the fact that it was also done for such a low cost- There's really no other transport investment that gets that sort of mode shift.

And what it showed was that to be most successful, if you are going to be providing e-bike subsidy programs, you need to have supported systems around it, like the guided rides and skills training, and you obviously need to have that safe, connected infrastructure with secure bike parking.

But what was really interesting is that they've got a recording that we'll have in the show notes, and you can also read a report that's been published as an evaluation.

But the comments by the participants is so revealing, and I'll just pick one quote from Florence who says, "For shopping and things like that, I'd prefer to use the e-bike because it's easier and more fun to get on the e-bike than take the car for a short trip.

It felt just as fast taking the e-bike and simply not trying to have to find parking." So you can hear more of these in the recording and show notes along with that evaluation report.
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