Find Your WHY: How to Build a Successful Side Hustle as a Performer

So why? The thing is with a why is it can be one word.

Why do you want a showbiz side hustle? Why do you want to succeed? Why do you need money? These are the things I'm often hearing from my clients.

Why? I need money.

I need stability.

I need more flexibility.

I need consistency.

These things are absolutely viable and they're absolutely essential for propelling you and your showbiz side hustle forward.

But if you just take that one word and you don't understand why you need to dig deeper on how it's going to help you, then it becomes obsolete and you're not really going to take the benefit of that super, super important why.

So take a breath, have a think.

We're going to connect emotionally with your why.

Now by doing that, when it gets tough and believe you me, I hate to break it to you, life gets tough occasionally and entrepreneurship and business building and performing all gets tough occasionally.

By understanding your why, by finding your why, by digging deeper into your why, you will create guidance and resilience when it comes to those ups and downs of both performing, life and entrepreneurship.

So take your reasons for starting a showbiz side hustle.

Many of these you will understand and you will relate to more money, creativity, stability, flexibility, control, all of those things that I hear you and many of my clients say in But get deeper into that word.

Ask yourself at least three more whys.

Why? Because if you are emotionally connected to your why, then that resilience, that guidance becomes really super laser focused.

You will know that you need to keep going.

You will know that there's more to what you're trying to achieve and do, and you will understand the reasons and they will push you to keep pushing yourself and your business forward.

Many of my clients have spoken to me about their why, and I've asked them questions as to why, why would the money help you? How would the money make you feel? Why do you need more money? What would you do with the money? Why do you need more flexibility? How are you going to use that flexibility? And I want you to ask yourself these questions too, because the power of purpose has been overlooked by many.

We start our journeys.

We do the thing because we have that feeling, but actually That can all dwindle.

You can lose sight.

You can forget.

You can lose focus.

But if you have put the power of purpose into your showbiz side hustle, into your performapreneurship journey, I can guarantee you, you will get steps ahead, leaps ahead of the people surrounding you who are just doing it for that very top layer.