The Science of Advertising Show
Oct 2, 2026 · 40 min · 19 segments
Brilliant strategy. Millions in budget. And a tiny execution detail your brain hates that no survey could ever catch. This episode, Peter Pynta reads real brain activity second by second and shows why…
Peter PyntaGuest
Jonathan RolleyHostMarcus WillisGuest
If those executions are completely representative of how they communicate to the market, and I think we'd argue they are, um, the scary thing about the second ad is all the hues of blue.
I, I guess Bankwest should be congratulated for taking a really quirky, unusual, very, very different raw, irreverent approach to banking.
I'm not sure if you want to sort of drag that, that, uh, mobile phone scene, uh, in.
Well, uh, it's exactly the same thing, and in fact, I thought it was amazing that we're talking about banks on the one hand, and yet there's an executional moment right at the very, very start where they say, "Thinking about banks?" Um, uh, she's on...
All through, that moment is completely destroyed when it comes to memory encoding.
The first five, six, seven seconds of that ad- Where you're saying, you know, thinking about a bank ad, there we ha- have it right there.
If those executions are completely representative of how they communicate to the market, and I think we'd argue they are, um, the scary thing about the second ad is all the hues of blue.
I, I guess Bankwest should be congratulated for taking a really quirky, unusual, very, very different raw, irreverent approach to banking.
I'm not sure if you want to sort of drag that, that, uh, mobile phone scene, uh, in.
Well, uh, it's exactly the same thing, and in fact, I thought it was amazing that we're talking about banks on the one hand, and yet there's an executional moment right at the very, very start where they say, "Thinking about banks?" Um, uh, she's on...
All through, that moment is completely destroyed when it comes to memory encoding.
The first five, six, seven seconds of that ad- Where you're saying, you know, thinking about a bank ad, there we ha- have it right there.
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