The Science of Advertising Show
Oct 2, 2026 · 45 min · 12 segments
Your brain cannot feel a number, but it can never forget a wave. That one flaw in how we think runs through everything this episode. We autopsy the craft behind a political ad that turned a debt…
Jonathan RolleyHostAlex NewmanGuest
Peter PyntaGuestYou can, you can knock down the establishment, build it the way you want to." So I feel like that has a, a narrative arc.
Although, uh, y- you have to agree, that i- that is, that has a story arc to it.
It, it, it doesn't just come out and just rub salt into the wounds endlessly from zero to 30 or 60.
It's a, it's a big problem followed by a big solution, and, and that's a traditional arc that works really well.
Um, I must say they lay it on thick in terms of the analogy, the, uh, you know, the, the, the parallels to-
You can, you can knock down the establishment, build it the way you want to." So I feel like that has a, a narrative arc.
Although, uh, y- you have to agree, that i- that is, that has a story arc to it.
It, it, it doesn't just come out and just rub salt into the wounds endlessly from zero to 30 or 60.
It's a, it's a big problem followed by a big solution, and, and that's a traditional arc that works really well.
Um, I must say they lay it on thick in terms of the analogy, the, uh, you know, the, the, the parallels to-
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