The Science of Advertising Show
Jul 28, 2026 · 44 min · 13 segments
The guest called it possibly the worst ad he has seen since before COVID. We also break down an ad that sold out in 45 minutes on zero paid spend. This week is all about brand partnerships, the ones…
Jonathan RolleyHost
Kristian CurcioGuest
Is it, is the product or service it's selling a gain pleasure, or is it a, or an avoid pain kind of product? That one is a bit of both, but it's a real entertaining factor one.
I don't know if in about 60 seconds from now I'll remember what Liquid Death does.
Well, before we go to me, what do you think of the ad? Do you think it works? Do you think it was effective, like, from a creative director's perspective? Like-
I normally look at ads from call, like, what's the idea? You know, can I explain it in one sentence?
Is it clear immediately what it does, as in do I get it in the kind of like three to, first three to five seconds what it is? Yes, I did, 'cause it really quickly went to dry lips.
Um, why choose this brand? Well, it really didn't go into anything about what, I didn't really get so much about what is it, why it's good for me, why it's better than any other product or anything like that.
... really clearly, um, in an engaging way, which regardless of whether I was a user of another product that, in the same space that I was loyal to, it's so different.
Is it, is the product or service it's selling a gain pleasure, or is it a, or an avoid pain kind of product? That one is a bit of both, but it's a real entertaining factor one.
I don't know if in about 60 seconds from now I'll remember what Liquid Death does.
Well, before we go to me, what do you think of the ad? Do you think it works? Do you think it was effective, like, from a creative director's perspective? Like-
I normally look at ads from call, like, what's the idea? You know, can I explain it in one sentence?
Is it clear immediately what it does, as in do I get it in the kind of like three to, first three to five seconds what it is? Yes, I did, 'cause it really quickly went to dry lips.
Um, why choose this brand? Well, it really didn't go into anything about what, I didn't really get so much about what is it, why it's good for me, why it's better than any other product or anything like that.
... really clearly, um, in an engaging way, which regardless of whether I was a user of another product that, in the same space that I was loyal to, it's so different.
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