The Science of Advertising Show
Oct 2, 2026 · 38 min · 13 segments
Every category runs the same way. The brand that plants a shortcut in your head, a comparison, a character, a phrase or a sound, wins before you even decide. Once that shortcut takes root, the buying…
Jonathan RolleyHostMikey BurrowsGuestNo, and look, it's interesting, right, because there's a stack of different deliverables for this.
And so often this is happening now, right? Again, you're filming, but you're doing all of the photography same day.
So it was a real hustle from the two tractors team, but as well as from… But the thing I see
with brands that win or companies that win, they're innovating and they're producing new product and they're anchoring that.
It's an important message they need to get out, but they're constantly looking at how do we solve consumers' problems and that's how do we effectively communicate that.
It's not just a brand campaign, although in 15 seconds I do think car sales is mentioned four times.
So it's unmistakably car sales, but it's really pushing a new product and feature.
People can, you know, the brand colors are there right in front of you the whole way on the screen.
And things like the brand colors, I'm glad you noticed that because it is, it does come through.
No, and look, it's interesting, right, because there's a stack of different deliverables for this.
And so often this is happening now, right? Again, you're filming, but you're doing all of the photography same day.
So it was a real hustle from the two tractors team, but as well as from… But the thing I see
with brands that win or companies that win, they're innovating and they're producing new product and they're anchoring that.
It's an important message they need to get out, but they're constantly looking at how do we solve consumers' problems and that's how do we effectively communicate that.
It's not just a brand campaign, although in 15 seconds I do think car sales is mentioned four times.
So it's unmistakably car sales, but it's really pushing a new product and feature.
People can, you know, the brand colors are there right in front of you the whole way on the screen.
And things like the brand colors, I'm glad you noticed that because it is, it does come through.
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