Google Is Dying. Now What?

Google has a problem, and it might be your biggest opportunity. When AI answers the question before anyone clicks, how does your brand survive? In this special feature, Jonathan Rolley sits down with Josh from Studio Hawk, Australia's largest pure play SEO agency, to break down the zero click world: AI search, GEO, and what every CMO should be losing sleep over right now. They get into why traffic is dropping while conversions are climbing, why you now have to rank number one or two to exist, the three layers that actually win AI search, and whether you can just hand the whole thing to AI and bring it in house. Then they close with an Adtopsy on Bendigo Bank's new home loan ad. HOSTED BY  Jonathan Rolley, CEO of Undivided  https://www.linkedin.com/in/jonathanrolley/ GUEST  Josh from Studio Hawk, Australia's largest pure play SEO and AI search agency, working across retail, ecommerce, B2B and SaaS. IN THIS EPISODE  How AI search is quietly eating top and mid funnel traffic  Why ranking position five is now almost invisible  The cake analogy: great SEO as your foundation, AI as the extra layer  Topical authority, off site content and brand as the three winning layers  When a random Reddit stranger ends up inside your branded result  Why in housing is cyclical, and who actually cracks it  ChatGPT ads: too expensive, too early, or worth testing  Share of voice as the one metric that matters, and why the tools still lag  Whether challenger brands can beat the giants in AI search  ADTOPSY: Bendigo Bank's treadmill home loan ad, all promise and no proof Subscribe for a new breakdown every week.  Instagram: https://www.instagram.com/thescienceofadvertisingshow/ #AISearch #SEO #GEO #ZeroClick #MarketingPodcast #CMO #DigitalMarketing #Advertising #BrandStrategy #StudioHawk