A Bank, a Furniture War, and the Gym That Beat America

JC, please unpack this for me.

Well, [clears throat] elaborate ad.

Beautifully shot and put together.

Thought about every little aspect, every little detail, every little bit.

Um, it kind of was a little bit insurancy at one point, of how it had all this damage stuff going through the city.

But I kinda gotta go back to the basics.

Gain pleasure, avoid pain.

What is this ad about, right? And looking at it, I kinda started to get a bit of a good feel of like, cool, it's about W, we've got your back.

We're the ones behind your back, I think was kind of the point.

But I kinda didn't get the ad.

Mm.

It sort of, it was, had me kind of at the beginning of like, cool, the guy's looking up, so it caught me straight away.

I knew it was something about Westpac, big brand, big for.

But the more you sort of look at it, I'm like, "Cool, where are we going with this? Where are you taking me down this big elaborate path?" Um, and I don't know that it led me anywhere.

It was just a, a takeaway.

There was...

They could've wrapped it up at the end, and just sorta said something about like, you know, "W, we've got your back," or you know, "Westpac, we've got you" s- you know, something like that.

"We're, we're there when you're not there," or something like that.

It just-

This is such an interesting one.

Mm.

[laughs]

I first noticed this on outdoor billboards.

So I saw this double Y-O-U, so double you.

And I've seen this, and I was just like, I actually was like, "WTF?" Like I don't get the joke.