Sep 9, 2026 · 42 min · 12 segments
***A story about saying no to good, paying work.*** This episode is for founders whose deals keep stalling, no matter how hard the team works. A typical mantra in business software is that you build…
Amarjot SinghGuest
Ton DobbeHost
Every week, I talk to founders in the trenches, facing friction, making bold moves, and building companies that last.
We dig into real choices around focus, positioning, customer pool, team alignment, the things that separate forgettable software from the ones that people can't live without.
No hype, no hacks, just honest conversations to help you build something that people would miss if it was gone.
The guest on our podcast this week is Amarjot Singh, founder and CEO of Skylark Labs.
The beauty of this kind of technology is that you don't actually have to sell.
Once you are able to get to that point, then sky is the limit in terms of what you can do with the customer.
We dig into how he decides which of those problems are worth his company and why he says no to most of it.
You'll hear what he walked away from and how a sales conversation changes when the cost of not buying is one nobody can afford.
He also admits saying no doesn't come naturally to him and tells me how he learned it.
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Every week, I talk to founders in the trenches, facing friction, making bold moves, and building companies that last.
We dig into real choices around focus, positioning, customer pool, team alignment, the things that separate forgettable software from the ones that people can't live without.
No hype, no hacks, just honest conversations to help you build something that people would miss if it was gone.
The guest on our podcast this week is Amarjot Singh, founder and CEO of Skylark Labs.
The beauty of this kind of technology is that you don't actually have to sell.
Once you are able to get to that point, then sky is the limit in terms of what you can do with the customer.
We dig into how he decides which of those problems are worth his company and why he says no to most of it.
You'll hear what he walked away from and how a sales conversation changes when the cost of not buying is one nobody can afford.
He also admits saying no doesn't come naturally to him and tells me how he learned it.
