Send us Fan Mail
**What if the woman you're waiting to be isn't coming?**
**That isn’t because you're incapable of being her. Not at all.**
**But because *you were never supposed to wait for her in the first place.***
**I'm recording this episode exhausted, emotional and still trying to process what happened last week at the very first *Be You Now,* my identity reinvention event for founders and business owners.**
**Six months ago, I was still employed full-time, carrying huge responsibility in that role and preparing for surgery on an arm that had already been broken for 9 months.**
**And on Friday, I stood on a stage in London at an event I'd created, teaching my own frameworks and intellectual property, surrounded by extraordinary speakers, partners and a room full of people who had trusted me enough to buy a ticket and be part of it.**
**The really fucking mad part?**
***Be You Now went from launch to event in just over six weeks.***
**And somewhere in the aftermath, I realised something.**
**I wasn't simply teaching identity reinvention on Friday. I was living and breathing it.**
**Be You Now was one enormous Identity Experiment. And I was my own evidence.**
***The problem with Future Her***
**I love a bit of future-self work, don’t get me wrong.**
**Visualisation. Rehearsal. Imagining the woman you want to be, the business you want to build and the life you want to live.**
**But the problem is that we can make Future Her so damn separate from who we are now that she becomes another destination.**
**When I earn more, I'll be her.**
**When I'm more confident, I'll be her.**
**When I've healed, I'll be her.**
**When I've got the qualification, I'll be her.**
**When somebody invites me onto the stage, I'll be her.**
**When somebody else tells me I'm ready...**
**Then…**
**And meanwhile, we wait.**
**But your Designed Future Self isn't going to ring your doorbell one random day next summer and announce that she's finally arrived.**
**You don't arrive at an identity. You build one.**
**And you build it through evidence.**
**Friday became a living demonstration of that idea.**
**Throughout Be You Now, we explored identity through health, success, nervous-system regulation, money, boundaries, visibility, business, self-recognition and the willingness to actually act on what we know.**
**Because you can understand every single one of your patterns.**
**And still keep doing the same fucking thing.**
**Awareness isn't transformation until it becomes behaviour.**
**Identity changes when you make a different decision.**
**When you uphold a different standard.**
**When you send the email.**
**Say no.**
**Say yes.**
**Raise the price.**
**Apply for the thing.**
**Eat your fucking lunch.**
**Let somebody help you.**
**Or, apparently, create your first event in six bloody weeks.**
**And apparently, I have another Identity Gap...**
**Because I'm not teaching any of this from some imaginary identity mountaintop.**
**Friday showed me my own next piece of work.**
**Receiving. I explain my own gap in the episode!**
***So where is YOUR Identity Gap?***
**You probably already know a lot about the person you want to be.**
**The question is, *where aren't you being them?***
**Maybe you want to lead like a CEO, but you're still operating like an overwhelmed employee.**
**Maybe you want to be known, but you're hiding.**
**Maybe you say you want wealth, but avoid your finances.**
**Maybe you value your time but continually breach your own boundaries.**
**Maybe your health is supposedly important while your body permanently gets whatever is left over.**
**Maybe you know exactly what you want to do, but you're waiting for confidence before you'll let yourself do it.**
**That's the gap.**
**And that's where the work is.**
***The Identity EDIT***
**This is exactly why I've created The Identity EDIT, my new eight-week live identity reinvention programme.**
**We're going to identify the biggest Identity Gap between who you know you want to be and how you're actually living now.**
**Then we're going to close it.**
**And importantly, The Identity EDIT isn't only about business.**
**Your gap might be in your business, yes. But it could equally be in your health, relationships, money, confidence, boundaries, visibility, self-care or the thing you've been promising yourself you'll do for the last three years.**
**Because you don't need another year of knowing who you could be.**
**You need to start creating evidence of who you are.**
**In this episode, you'll hear:**
**Why Be You Now became my own real-time Identity Experiment**
- **The danger of putting your future self permanently in the future**
- **What I mean by the Identity Gap**
- **Why awareness alone doesn't create transformation**
- **How your standards and everyday behaviours reinforce identity**
- **What Friday taught me about my own difficulty with receiving support**
- **Why visibility is fundamentally an identity issue**
- **What health, money, boundaries and business operations can reveal about who you believe you have to be**
- **Why a wobble doesn't mean your new identity is wrong**
- **How to create evidence rather than waiting for confidence**
- **How The Identity EDIT will help you identify and close the biggest gap in your own life or business**
**And perhaps most importantly: *Stop waiting for her.***
**She's not coming to rescue you.**
**And that's fucking brilliant news. Because it means you don't have to wait.**
**Be her now.**
Join The Identity EDIT
**If this episode has made you realise exactly where your Identity Gap is, The Identity EDIT is where we're going to work on closing it.**
**Eight weeks. Real-life experiments. Real evidence. Real change.**
**Because *you don't find yourself. You design her.***
**And you don't design her by describing her. *You design her by creating evidence.***
**🔥** DOWNLOAD **RESOURCES TO FUEL YOUR REINVENTION**
**📲 FOLLOW on** Instagram **and** Facebook
📚 **EDIT YOUR LIFE: No BS Reinvention Journal on** Amazon
**🩷**