Jun 16, 2026 · 10 min · 7 segments
Welcome To The Real Oshow, 0:00 Intro 0:55 World Cup Billions in Viewership 2:45 What if the Best US Athletes Played Soccer? 4:50 FIFA's Clean Stadium Policy 6:40 BIG # Basketball IPO's…
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The World Cup's opening game had 1.2 billion people tune in, which is 10 times bigger than the Super Bowl.
And that was only to watch Mexico versus South Africa, which both teams have a very little chance of winning anything at all.
But FIFA's also done something else that's super interesting, and that's give iShowSpeed all access to the whole World Cup.
Going as far as the president of FIFA, Gianni Infantino personally gifted Aisho Speed the very first official fan ID, giving him access to stadium backrooms and player-only areas.
At the same time, Speed already has the official song, Champions of the World Cup.
Now, the World Cup is one thing that doesn't need any help to sell, but giving a streamer like Aisho Speed will go down as one of the best marketing campaigns of all time.
Honestly, iShowSpeed has been the most viral thing I've seen on the internet since the World Cup has started.
He just hit 55 million subscribers, he has an average of 45,000 concurrent viewers, and his demographic is 12 to 24.
He literally has the kids.
Now, 50,000 views compared to 1.2 billion, it's nothing.
However, iShowSpeed is growing the game in America.
FIFA is in North America right now because they're trying to grow the game over here.
If America gets on board with FIFA, with soccer, it's going to go even bigger.
Back to Speed only having around 45,000, 50,000 concurrent viewers.
All that matters, and you know this, is the clips.
Those clips are getting millions and millions and millions of impression.
That's away from the actual soccer game now.
Probably billions.
Billions of impressions.
Now, the farther U.S. goes actually helps the goal of what FIFA and Speed are maybe Trojan horse trying to do and push it in America, but the U.S. team has to be good for that to happen.
You know, if they don't get out of pool play or they lose in the early rounds, like there's this not much to do with that.
Like they have to go on a run at some point, especially in America, because that's that miracle.
That's that storytelling.
That's the marketing that the game actually needs.
You can tell this shit is rigged just by America's draw.
The World Cup's opening game had 1.2 billion people tune in, which is 10 times bigger than the Super Bowl.
And that was only to watch Mexico versus South Africa, which both teams have a very little chance of winning anything at all.
But FIFA's also done something else that's super interesting, and that's give iShowSpeed all access to the whole World Cup.
Going as far as the president of FIFA, Gianni Infantino personally gifted Aisho Speed the very first official fan ID, giving him access to stadium backrooms and player-only areas.
At the same time, Speed already has the official song, Champions of the World Cup.
Now, the World Cup is one thing that doesn't need any help to sell, but giving a streamer like Aisho Speed will go down as one of the best marketing campaigns of all time.
Honestly, iShowSpeed has been the most viral thing I've seen on the internet since the World Cup has started.
He just hit 55 million subscribers, he has an average of 45,000 concurrent viewers, and his demographic is 12 to 24.
He literally has the kids.
Now, 50,000 views compared to 1.2 billion, it's nothing.
However, iShowSpeed is growing the game in America.
FIFA is in North America right now because they're trying to grow the game over here.
If America gets on board with FIFA, with soccer, it's going to go even bigger.
Back to Speed only having around 45,000, 50,000 concurrent viewers.
All that matters, and you know this, is the clips.
Those clips are getting millions and millions and millions of impression.
That's away from the actual soccer game now.
Probably billions.
Billions of impressions.
Now, the farther U.S. goes actually helps the goal of what FIFA and Speed are maybe Trojan horse trying to do and push it in America, but the U.S. team has to be good for that to happen.
You know, if they don't get out of pool play or they lose in the early rounds, like there's this not much to do with that.
Like they have to go on a run at some point, especially in America, because that's that miracle.
That's that storytelling.
That's the marketing that the game actually needs.
You can tell this shit is rigged just by America's draw.
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