386. The Multitasking Lie: Why Doing More at Once Gets Less Done

I teach focus for a living, and this week I became the exact problem I'm about to warn you about. Laptop open, three AI tools running, jumping between all of them all day, and getting less done on every single one. Multitasking feels like productivity, especially now that AI has made it easier than ever to run five things at once. But it's a lie, and in this Wednesday Special Edition I break down exactly why. I walk through the Stanford research that studied heavy multitaskers and found the opposite of what everyone expected: the people who multitask the most are actually the worst at it. Worse at filtering distractions, worse at memory, and worse at the one thing you'd assume they'd have mastered, which is switching between tasks. And the damage doesn't switch off. It follows them even when they finally sit down to focus on one thing. I get honest about how AI tools removed the last bit of friction that used to force me to concentrate, why the busy feeling is a golden cage, and the simple system I built to climb back out of it: the 10-Block Weekly Method. Five workdays, two blocks a day, ten blocks total. One rabbit at a time, inside the fence you built for it. If you read this with three other apps open on your phone, this one's for you. Grab the free 10-Block Weekly Method template: https://therealjasonduncan.com/10block Read the full article: https://therealjasonduncan.com/articles/multitasking-is-a-lie Want to talk through where your focus is leaking and what it's costing your business? Book a call with me directly: https://therealjasonduncan.com/talk Subscribe to What's Real?, my weekly newsletter: https://therealjasonduncan.com/articles New episodes every Wednesday. Learn more about your ad choices. Visit megaphone.fm/adchoices